When Weber Shandwick was formed we set out a mission that, by design, has no end date. We committed to be "engaging always." We knew then, and more so now, that being open, aspirational and entrepreneurial is what it takes to engage people and deliver business impact in a rapidly changing environment.
Our journey to date might surprise you. From a powerful PR base, we've built-in one of the world's largest, global social agencies. Then we added Mediaco, a pioneering, award-winning content consulting and publishing operation. And today, we continue to lead digital and advertising assignments for some of the world's most enduring companies and social causes.
Along the way, we've been validated repeatedly by Ad Age's "A List," creative leadership at Cannes Lions and global frontrunner status in the PR category. Yet despite our industry-leading status among marketing services agencies, we're still just getting started. We strive to bring our collective intelligence, open architecture model and continuous learning to our work, not to mention agility required to deliver it.
We're strategists, builders, analysts, producers, designers, creatives, technologists. And we unite around big ideas.
So "engaging always." is really about innovative change. And that's what we continue do every day, adding new dimensions and diverse talent to our mix across our network of more than 81 countries around the world.
We Are Seeking:
Our team in New York City is seeking a Senior Associate for its growing healthcare practice.
We are looking for someone who is passionate about healthcare and making a difference in the lives of patients living with various diseases and conditions. The Senior Associate will work closely with senior and junior staff members across several teams to provide counsel and manage day-to-day work, in addition to serving as a key client contact.
The successful candidate will be a strong leader with excellent writing and communications skills and an ability to translate client needs into project plans. The candidate should have agency or related experience with a background in healthcare communications, including experience leading digital program elements. The person in this role will help develop and implement engagement campaigns for a variety of healthcare clients, including pharmaceutical companies, hospitals and health systems.
2-3 years' experience in public relations at an agency or corporate in-house (healthcare experience required);
Fluency and/or familiarity with digital and social media required;
Experience working on multi-disciplinary (holistic) communication initiatives;
Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media;
Solid working knowledge of key online/offline media influencers/journalists;
Strong budgeting and financial management skills;
Experience with clients and accounts that are measurement and evaluation driven; and
Strong presentation skills, poise and professionalism.
Public Relations and Communications
Marketing and Advertising
Manage account team implementation of agreed upon programs to quality standards are met and desired results are delivered on-budget.
Lead project management, including development and updating of tools to ensure all activities are moving forward and tracking against deadlines.
Leverage traditional media as well as influencers and digital/emerging technologies for PR programming.
Develop a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
Manage event and activation logistics in a variety of settings.
Set and meet campaign measurement and evaluation criteria.
Identify the training and development needs of junior staff and provide opportunities which enable staff members to reach their full potential.
Assist in financial management for clients, including development of invoices and activity reports.