Senior Associate Brand Manager - Foodservice

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A great job-and a great future-awaits you at Smithfield Foods. We're an $18 billion U.S. food company with nearly 60,000 employees worldwide. We're looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Join our family today. Apply Now!

Your Opportunity

Our team members receive industry-competitive salaries and are eligible for great benefits packages:

• Competitive Pay

• Annual Bonus Earning Potential

• Comprehensive Health Insurance, Retirement Benefits and More

• Education benefit available to full and part time Smithfield team members on their first day of employment.

• Open to moving? We will help! Ask about our Relocation Assistance packages!

In addition, we offer opportunities for career growth, professional development, and tuition assistance.

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

As a Marketing Team member, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in our business. In representing Smithfield, Eckrich, Nathan's Famous, or any of our brands, you will collaborate cross-functionally across the company from our sales team to our business management operations to deliver the best product to our customers and consumers.

The Senior Associate Brand Manager is accountable for the development and implementation of short and long-term marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include "Product" (quality, innovation, packaging), "Place" (channel strategies and distribution), "Price" (pricing strategy and implementation), and "Promotion" (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Development, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans.

Core Responsibilities

Brand/Product Management

• Become the team's product expert and established go-to resource as the expert on multiple categories with a variety of items within foodservice marketing.

• Develops and distributes tools and materials for the Sales team that they need to achieve sales objectives (i.e. Imagery, Videos, Sell Sheets, POS, etc.).

• Partners with cross functional teams to quickly create and publish product information. This includes product images, specifications, ingredients, and features and benefits ensuring that everyone is using the same information, reducing errors, and improving efficiency.

• Analyzes market and evolving restaurant operator & chefs purchase trends along with consumer insights; recommending changes to marketing and product strategies based on analysis and feedback.

• Develops category strategy and analysis and performs ongoing business analysis to drive the performance of the brand against defined business goals and objectives; leveraging syndicated and proprietary data.

• Assists in gaining legal approval of all documents, contracts and materials that touch external stakeholders.

• Assists with the development of customized sales presentations, executing customer marketing plans, and tracking product performance.

• Participates in strategic meetings with Business Management and Sales to drive key initiatives.

• Develops enhanced understanding of the P&L statement and the impact of Marketing to the P&L.

• Attends customer presentations with Sales team, as possible, to continue to grow customer-focused mindset.

Advertising and Promotion Management

• Develops agency relationships and assists in the preparation for internal and external presentations.

• Owns all digital resources and communication platforms including website, resource toolbox, social media and internal product-focused management systems.

• Assists in development and execution of an annual marketing plan that meets the growth objective of the business and brand.

• Ensures integrated marketing plan drives consistent brand image and message throughout all advertising, packaging and promotional efforts. Drives agency partners to ensure plans perform to expectation; optimizing as necessary.

• Participates in the evaluation of creative; gathering and providing one-voice feedback from the brand team to agency partners.

• Identifies potential partners and manages partnerships, as assigned.

Innovation Management

• Participates in the product development process with brand strategy team; identifying target audience, highlighting key insights, creating product proposition, and assessing market potential.

• Leads creative exploration exercises to drive brainstorming and white space discussion based on insights for brand and categories.

• Partners with innovation team help bring viable new products to market, as well as to optimize/renovate existing products as needed.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Bachelor's degree (B.A) from an accredited college or university in Marketing or closely related field and 3+ years of related experience and/or training; required.

• B-B marketing experience with a food manufacturer or agency preferred.

• Direct experience or high-level knowledge with foodservice industry preferred.

• Understanding of brand & associated product management disciplines, key marketing strategies, media and selling dynamics.

• Strong communication (verbal and written) and interpersonal skills required.

• Superior project management and process improvement skills.

• Ability to prioritize projects, organize resources and direct projects efficiently to produce high quality and quantity outputs that adds value to the company, required. Ability to manage multiple projects at a time.

• Ability to maintain a keen attention to detail, multitask and work well under pressure.

• Familiar with Power BI, SAP and PMDM.

• Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required.

• Ability to work well with others in fast paced, dynamic environment.

• Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.

EEO/AA Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

Salary Range

$73,500.00 - $110,625.00