Senior Analytics Analyst

VML New York , NY 10007

Posted 2 months ago

VMLY&R is all about putting everything you are into everything you do. We're a full-service advertising agency that thrives on moving brands forward by inspiring a human connection.

The Strategy & Insights team is growing and looking for a Senior Analyst to join the Analytics and Data Insights practice. As a Senior Analyst, you will be working in a cross-functional environment and analyzing data to identify marketing opportunities for client partners. As a key member of the team, you will be providing actionable insights to stakeholders and determining appropriate data-driven recommendations that inform business and marketing decisions.

Responsibilities

  • Synthesize and interpret marketing data into a narrative of business performance and actionable insights delivered through analytics reports and reporting dashboards.

  • Drive campaign measurement for marketing programs including the creation of measurement frameworks that identify KPIs and diagnostic measures.

  • Conduct ongoing behavior tracking and deep-dive analysis on results across various digital channels including website, social media, search, display, emails, and affiliates

  • Extract data from digital toolsincluding Adobe Analytics, Google Analytics, native social platforms, and 3rd party enterprise social platforms

  • Manage data accuracy and integrity for client marketing programs

  • Plan, implement and manage marketing optimization programs (e.g.: A/B testing)

  • Create and design business and marketing dashboards that align to client program objectives and various audiencesusing tools like Tableau, Google Data Studio, and Datorama

  • Implement, collect, and analyze natural language data across social media platforms using tools like Crimson Hexagon

  • Present ongoing strategic recommendations to clients

  • Assist with development and mentorship of interns, associate analysts, and analysts

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills & Experience

  • BA/BS Degree

  • 4-6years of experience working in digital marketing analytics

  • Deep experience in data analysis and report generationthrough tools such as Excel, SPSS, Tableau, etc.

  • Experience working independently, self-managing, and managing others on projectsto deliver resultssupporting multiple clients and stakeholders

  • Hands-on experience with web analytics platforms (Adobe Analytics, Google Analytics, etc.)

  • Experience with multivariate and experimental test platform (Adobe Target,Optimizely, Visual Website Optimizer, etc.)

  • Experience with implementing website analytics tags and pixels as well as working in tag management platforms (Google Tag Manager, Adobe Launch)

  • Experience with social listening tools (Crimson Hexagon, Infegy, Talkwalker, Spredfast, etc.)

  • Experience with predictive analytics and CRM applications a plus

  • Experience extracting and analyzing data from paid media platforms is a plus (DoubleClick, Facebook Ads, etc.)

  • CPG or Healthcare experience a plus

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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