WPP PLC Philadelphia , PA 19107
Posted 2 weeks ago
Description
Position at CMI Media Group
We are looking for a detail-oriented, innovative, and data-driven Senior Analyst to join our growing Social Intelligence team. The ideal candidate has experience managing and analyzing large, unstructured data sets to identify trends and insights that can help inform our clients' campaigns across all verticals, including but not limited to: Social, SEM, SEO, Programmatic, Media, Analytics and beyond. The candidate should also have experience working in social listening tools, such as Sprinklr or Brandwatch, to build queries and backend infrastructure for social listening reporting. This person will work closely with the Social Intelligence and Market Research teams to develop and deliver reports for CMI Media Group's clients.
The ideal candidate will:
Leading end-to-end social listening reports that includes the collection, analysis, and PowerPoint report development for assigned social listening reports across designated clients
Partnering with client-facing media teams (Media, Social, Search, etc.) to communicate findings and identify promotional opportunities and recommendations
Leading assigned report presentations, with support from project lead, to clients to present insights and findings
Build and refine Boolean queries to enable filtering in CMI Media Group's social listening tools to collect and analyze the social data surrounding relevant disease states, audiences, and/or topics to generate actionable insights
Build dashboards in social listening tools based on internal and external client requests to support listening analysis
Own ad-hoc data pulls requests from internal teams and external clients to support brand planning and strategy that include, but are not limited to, brand and competitive volume, HCP and or consumer conversations, or identification of top influencers.
Work in partnership with Communications Planning teams to support client brand strategy by aligning on data and insights needed from social intelligence data sets and tools; support the visualization and organization of the data that helps tell a story for comms planning team
Partner with Market Intelligence team counterparts to support custom market research solutions by infusing reports with social listening data, where applicable
Understanding of all Audience Intelligence tools - syndicated, secondary, social intelligence - to be familiar with data available to our internal teams and client partners
Assist in the development of templates, best practices, and trainings for the Audience Intelligence and/or Social Intelligence team
Daily completion of timesheets that are completed both accurately and at the end of each working day
Requirements:
4 or more years of social listening experience
Analytical abilities, effective communication, and attention to detail
Strong technical skills
Proven experience in Primary Market Research analysis
Able to convey insights into strategic decisions and collaborate with teams
Critical thinking skills
Adept at connecting social insights to tangible business outcomes
Bachelor's degree or equivalent
ALL FOR GOOD
CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
We will not accept resumes or candidate submittals from employment agencies or outside recruiters.
WPP PLC