Publicis Groupe New York , NY 10007
Posted 4 weeks ago
Company Description
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Job Description
Overview:
The role of the Senior Search Analyst is to be the day-to-day steward of search media for assigned brands responsible for monitoring and maintaining search campaign development, activation and innovation. The Senior Search Analyst is required to develop and maintain a strong knowledge of their clients' business and apply their search understanding accordingly to help deliver against the clients' needs/objectives. The Senior Search Analyst will work closely with their manager in the development and communication of all search recommendations.
Role Objectives:
Gather and analyze keyword research necessary to build a new campaign
Responsible for gathering necessary data for plan development
Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager
Responsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan into search engines
Primary party responsible for QA of all campaign components prior to launch
Monitor and maintain campaign budgets, pacing and bid adjustments
Proactively advocate for campaign adjustments based on performance trends
Active monitoring and management of performance and competitive landscape
Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
Build clear, concise and cohesive quantitative analyses inclusive of strong data visualization
Active participation in client status and reporting calls, including presentation of reporting
Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
Serve as subject matter experts and be a resource for training and ad hoc questions
Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
Establish professional, productive rapport with sales representatives/media vendors
Demonstrate creativity and agility when problem solving
Work closely with manager to establish priorities and manage workload
Timely delivery of all work
Successful completion of training programs and requisite certifications
Qualifications
1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, Etc.
Strong analytical thinking and mathematical skills and an ability to manage data
Experience with PPC and digital display advertising and traditional media elements
Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel
Technology Systems Utilized:
Microsoft Excel, Word, PowerPoint
Search Ads 360 / DoubleClick for Search Experience
Google Trends, Google Auction Insights
Budget Responsibility:
Additional Information
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $58,500-$88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/01/2024.
24-7312
Publicis Groupe