We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.
About the Programmatic Team
You will be part of the growing in-house Programmatic team responsible for the execution of full-funnel display campaigns across all 8 Williams-Sonoma Inc. Brands and International sites. Our job is to work closely with our Brand, Media Planning, and Ad Operations teams to lead the most effective setup, execution, and optimization of our campaigns, in order to meet rigorous performance goals and drive sales.
Overview of the Senior Analyst role
In the Sr. Analyst role, you will partner closely with an Analyst to run online display campaigns for 2-3+ brands within the Williams-Sonoma, Inc. portfolio. You will have an opportunity to work directly in two DSPs as we refine and optimize our in-house retargeting and acquisition campaigns. The Sr. Analyst will help develop tactical strategy for each brand, collaborating closely with an Analyst and Media Planner to execute campaigns aimed to increase revenue, garner new site visitors, and maximize return on ad spend. Initial responsibilities will focus on desktop, mobile, video, and native channels, but can grow to include emerging channels as we continue to vet innovative new opportunities. You should have experience working in display advertising and familiarity with RTB platforms. Experience working with direct response advertisers preferred.
Oversee the management of a variety of display campaigns (site retargeting, CRM retargeting, prospecting, contextual targeting, PMPs) whilst hitting or exceeding program KPIs
Keep a constant pulse on campaign performance and pacing, and measure against relevant KPIs to identify opportunities for increased efficiency
Track, analyze, and provide regular reporting/updates on KPIs
Manage budgets closely, ensuring spend is aligned with seasonal performance and weekly and monthly targets are met
Complete forecasting exercises and work closely with internal partners on budget allocation/reallocation
Spot opportunities for new tactics/improved ROI and work directly with Media Planning team to fund
Effectively communicate digital strategies and rationale for tactical approaches of each campaign
Partner with internal stakeholders (CRM, Brand, Media Planning) to understand brand priorities and provide ideas/proposals to ensure key initiatives and promotions are being supported
Work with external partners and WSI Analytics to develop test design and measurement methodology for key initiatives
Own the relationship with key partners (DSPs, SSPs, DCO, Verification), guiding their roadmaps/priorities, providing feedback, and vetting new opportunities
Lead strategic SPO initiatives with exchanges
Be a platform expert, familiar with all optimization levers and features of the DSPs
Stay apprised of current and new DSP functionality, data offerings, alphas/betas, and successfully deploy on relevant campaigns
Keep up to date with industry trends and be a subject matter expert on programmatic
Train, mentor, and guide the workflow/prioritization of Analyst
Operate a computer and communicate via telephone
Transport materials and equipment and lift, move, and carry objects up to 50 pounds on a limited basis
Bachelor's degree or equivalent work experience
3+ years of experience in programmatic campaign management/optimization, with a focus on direct response practices
Direct experience with ad serving platforms, verification partners, dynamic creative, SSPs, and related technologies
Familiarity with buy-side technologies including onboarding, data management, cross-device identity resolution, etc.
Ability to analyze raw data, draw conclusions, develop actionable recommendations, and communicate outcomes
Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization
Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment
Well-organized, high attention to detail, deadline-oriented
Enjoys working with others as part of a team
Deep understanding of DSPs including site tags, audience segmentation, optimization levers, reporting/insights, etc.
Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
Ability to perform work onsite in the (San Francisco, Rocklin, Portland, New York, San Jose) office full-time pending state, local, and Company return-to-work guidance during and after the COVID-19 pandemic.
We believe in People First
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
A generous discount on all Williams-Sonoma, Inc. brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
Your Journey in Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops and learning programs
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.