Senior Analyst, Marketing Measurement

Position Purpose:

The Senior Marketing Analyst will play a critical role in advancing our Marketing Measurement capabilities, particularly in offsite media measurement, by unlocking new solutions and ensuring data quality. This position will collaborate closely with the Onsite Media Sr. Analyst and Data Solutions Manager to contribute delivery and refinement of our measurement roadmap. The Sr. Analyst will spearhead the delivery of data solutions for offsite media, including the identification of new dimensions, metrics, or measurement methodologies, as well as troubleshooting potential bugs. This process involves data discovery, requirements gathering, collaboration with our Data Engineering partners via JIRA, and conducting data validation and User Acceptance Testing (UAT). Additionally, they will support communication and education efforts for key stakeholder groups by contributing to documentation efforts such as Confluence, data maps, roadmaps, and project plans. This role will extend support to our data quality initiatives across Orange Apron Media and Enterprise involving proactive monitoring of offsite media trends through various Data Quality tools. The Sr. Analyst will also assist in supporting investigation of incoming data quality tickets related to offsite media campaigns. Key performance indicators for success in this role include the ability to execute roadmap initiatives and facilitate effective collaboration among stakeholders to drive the implementation of measurement capabilities.

Key Responsibilities:

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

Direct Manager/Direct Reports:

• Reports to Manager, Marketing Analytics

• Position has 0 Direct Reports

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• No travel Required

Minimum Qualifications:

• Must be eighteen years of age or older.

• Must be legally permitted to work in the United States.

• Responsible for helping others and providing on-the-job training or guidance

• Demonstrated business/financial modeling capabilities with tools such as Excel and Access

• Demonstrated skills in applying statistical analysis principles to business challenges

• Demonstrated communication and interpersonal skills

• Demonstrated ability to work well with others

• Strong analytical skills with attention to detail; self-starter

Preferred Qualifications:

• Basic SQL skills

• Knowledge of marketing platforms

• Analytical skills

• Presentation skills

• Strong communication skills

• Strong people skills

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 5

Competencies:

• Action Oriented

• Collaborates

• Drives Engagement

• Communicates Effectively

• Customer Focus

• Drives Results

• Manages Conflict