Senior Analyst, Digital Insights & Optimization

Fred Hutchinson Cancer Research Center Seattle , WA 98113

Posted 3 months ago

Overview

Cures Start Here. At Fred Hutchinson Cancer Research Center, home to three Nobel laureates, interdisciplinary teams of world-renowned scientists seek new and innovative ways to prevent, diagnose and treat cancer, HIV/AIDS and other life-threatening diseases. Fred Hutch's pioneering work in bone marrow transplantation led to the development of immunotherapy, which harnesses the power of the immune system to treat cancer. An independent, nonprofit research institute based in Seattle, Fred Hutch houses the nation's first cancer prevention research program, as well as the clinical coordinating center of the Women's Health Initiative and the international headquarters of the HIV Vaccine Trials Network. Careers Start Here.

The Senior Analyst is responsible for delivering actionable insights across Communications & Marketing by leading analysis and reporting for digital engagement (product design/user experience/online donations), marketing campaigns (print/digital) and social channel/owned content performance. This position is also responsible for driving data collection and instrumentation efforts, collaborating with various stakeholders and product owners on testing and optimization roadmaps, as well as reporting performance metrics and serving as a strategic advisor to senior leadership.

Responsibilities

Responsibilities and essential job functions include but are not limited to the following:

  • Partner with functional area directors to assess data analysis needs, inform strategy

  • Translate team and organizational goals into meaningful performance metrics and actionable insights

  • Identify data sources, transform disparate data into a usable format, understand relational databases, and develop system-wide analytic solutions

  • Design, develop and implement routine performance monitoring and reporting capabilities; fulfill ad hoc quantitative and qualitative reporting requests

  • Design effective and impactful strategic reporting, including dashboards and other visualizations for both large- and small-scale distribution, and present your findings and recommendations

  • Identify and instrument websites to better understand user behaviors (internal/external) and optimize overall user experience

  • Identify and instrument key user/customer journeys to drive engagement around online giving, faculty/staff recruiting, business partnerships and clinical trial enrollment

  • Guide and educate stakeholders on web/digital/content/social metrics, data best practices

  • Drive website tagging and tracking strategies and implementation for campaigns and other efforts

  • Oversee tag testing, spot bugs and data anomalies, and initiate corrective action

  • Ensure data integrity and accuracy across platforms, reporting issues with stakeholders or vendors

  • Design data architecture by collaborating with internal stakeholders and external vendors and drive solutions to improve data quality

  • Provide training, documentation and other assistance to support and expand use and application of analytics tools

  • Maintain working knowledge of non-profit/life sciences/cancer/UX landscape; develop assessments to summarize and communicate evolving trends related to data/analysis

Qualifications

Experience

  • BS/BA or advanced degree in business, statistics, finance, economics or equivalent degree in quantitative field

  • Minimum 5 years of experience analyzing complex web and multi-channel marketing data, drawing conclusions and making recommendations

  • Proficient in Google Analytics, Tableau and Excel

  • Proficient in analysis of large data sets from multiple sources and channels

  • Experience analyzing UX, philanthropic, marketing, content and social media data

  • Experience with tag management systems/campaign tracking (e.g., GTM, DTM, UTM)

  • Conversant in SEO and SEM and how to impact results via content and website architecture

  • Experience interpreting/applying results of UX testing and benchmarking

  • Comfort reading and understanding HTML, CSS and JavaScript

  • Experience preparing data and findings in various formats (data visualization dashboards, email, PowerPoint, Excel) and presenting at all levels (peer, senior management, senior leadership) in one-on-one and group settings

  • Experience designing and developing survey tools and analyzing results

Knowledge, Skills and Abilities

  • Ability to manage multiple projects simultaneously and meet deadlines

  • Strong communication skills with ability to present complex information orally, in written form, and/or graphically to a wide range of audiences

  • Takes ownership and assumes thought leadership; able to uncover and address business problems/questions through data analytics

  • Confidence in knowing when to draw a conclusion and when to dig deeper

  • Curiosity, especially when "things don't add up"

Our Commitment to Diversity

We are proud to be an Equal Employment Opportunity (EEO) and Vietnam Era Veterans Readjustment Assistance Act (VEVRAA) Employer. We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability (physical or mental), marital or veteran status, genetic information, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply and desire priority referrals of protected veterans. If due to a disability you need assistance/and or a reasonable accommodation during the application or recruiting process, please send a request to our Employee Services Center at escmail@fredhutch.org or by calling 206-667-4700.


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Senior Analyst, Digital Insights & Optimization

Fred Hutchinson Cancer Research Center