Senior Analyst, Data & Analysis

Weber Shandwick New York , NY 10007

Posted 3 months ago

Senior Analyst, Data & Analysis

You're curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.

As the core team of global communications powerhouse Weber Shandwick, we are leveraging bleeding edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world's most important digital, social and e-commerce platforms.

Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace's current and future needs.

We Are Seeking:

The Senior Analyst, Data & Analysis will join the Chicago Global Intelligence team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.

The ideal candidate will have a flexible analytics skillset and deep interest in data storytelling.

The position will directly report-to and work with the Chicago office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick's largest and most important client relationships.

What You Will Be Doing:

  • Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate media and site performance relative to business objectives.

  • Team up with data scientists and senior intelligence leads on leading report development, articulating insights and building narratives.

  • Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.

  • Collaborate closely with cross-functional teams to infuse all aspects of the work with data-driven insights and measurement.

  • Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.

  • Flexible enough to learn and master an evolving list of analytics technology and tools

  • Partner with cross-functional teams to design and execute media and siteside A/B tests.

  • Manage reporting tasks and data flows for media, site and social listening insights and reporting.

  • Evangelize the use of data to inform decision-making at all levels internally and externally.

  • Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.

  • Educate non-technical account team members on key requests and analysis process.

Basic Qualifications

  • Strong capacity to translate data and research into strategic insights and recommendations

  • 2-4 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.

  • Passion for working with data and deriving insights to answer client business questions.

  • Experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.

  • Experience with social listening tools such as Quid, Brandwatch, and Trendkite is a plus.

  • Able to leverage scripting to automate analyses, data cleansing or data integration tasks.

  • Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python is a plus.

  • Ability to work independently and in an integrated team setting.

  • Bachelor's degree with major in business or STEM preferred, Masters is a plus.

  • Strong communication (written and presentation) skills.

  • Commitment to learning and the drive to take initiative.

  • Strong organizational skills and attention to detail.

  • Comfort with working in and contributing to a fast-paced, team environment.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status

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Senior Analyst, Data & Analysis

Weber Shandwick