Senior Analyst, CRM And Retention Marketing

Reckitt Benckiser Parsippany , NJ 07054

Posted 1 week ago

Want to disrupt the status quo? As Senior Analyst, CRM and Retention Marketing at RB, you'll have the freedom to change the way we engage online with our customers.

Senior Analyst, CRM and Retention Marketing

Parsippany, NJ

Competitive Salary & excellent benefits package

Taking an innovative role in a nimble team, you will make the customer lifecycle relevant, engaging and drive incremental sales for these customers. You'll:

  • Improve customer return rates and repeat purchase rates for existing customers

  • Identify and implement continuous improvement opportunities

  • Assist on eCRM calendars and ensure it ties in with marketing activity

  • Build external relationships with designers and 3rd party service agencies

While this role is in NJ, we have shuttle access from NYC and accessibility to and from the location. We believe in autonomy and the ability to work remotely when needed and encourage people to feel comfortable both during and outside of work.

You'll succeed because

you have 5+ years of CRM experience. You'll:

  • Be Passionate about consumer acquisition and customer conversion

  • Have a lot of creative ideas to bring to the table with strategic plans on execution

  • Use data to always measure performance and finding ways to improve

  • Be good at planning and prioritizing multiple projects at once

  • Be willing to experiment and learn fast

  • Thrive in a start-up environment - even one that is more than 120 years old

  • Preferably have experience with Shopify, Google Analytics, Google Optimize, SalesForce, Marketing Cloud, BounceX or Glew

You'll join our Direct-To-Consumer team because

you want to be part of our journey to understand our consumers through direct relationships via these newer business models and increase the investment here for growth. We are willing to try new and creative ideas led by our cross-functional team to challenge the status quo and disrupt where we can in the online space.

You'll love it because

you'll get to make an impact like never before. You'll be responsible for your own projects - we can't wait to listen to your ideas. The products you get out there will make people's lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

Nearest Major Market: New York City

Nearest Secondary Market: Newark

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Senior Analyst, CRM And Retention Marketing

Reckitt Benckiser