Senior Account Executive - Live Events

Job Description Job Description PRIMARY ROLE The Senior Account Executive plays a central role in the development of new business for LVE, with a prominent emphasis on developing and maintaining client and industry relationships. The Senior Account Executive is responsible for proactive outbound prospecting, lead management, and bid management, especially within the Live Events industry.

This position has a direct impact on the success of Live Events by providing qualifying opportunities from lead status through the sales pipeline. Key functions of the Senior Account Executive include discovering opportunities and leveraging all types of industry relationships to benefit both company and the client. Principal Responsibilities Drive implementation of strategic growth initiatives approved by the CEO and Vice President of Creative and Events.

Effectively partner with the Senior Leadership Team to develop, align, and execute company strategy. Create and implement, in conjunction with National Sales Director, strategic sales and conference marketing plans that successfully achieve business objectives. Represent LIVE at conferences, trade association meetings, and industry shows to promote LIVE and conduct market / competitive analysis for strategic insight and evaluate overall competitive position.

Maintain relationships with clients by providing support, information, and guidance, researching and recommending new opportunities. Sales Management Execute an integrated Business Development and Sales strategy that achieves the annual business plan specific to the Live Events Division. Collaborate with business development and sales representatives on opportunities to meet with key clients, deliver sales presentations, further develop relationships, and negotiate to close deals.

Personal Business Development & Sales Lead efforts to establish the LVE brand and build relationships in new verticals/ markets (Tech, CPG, Franchise, etc.) Generate business opportunities by identifying prospects and evaluating client needs; researching and analyzing sales compatibility and strategies. Arranges meetings with potential clients to discover needs and project requirements. Team with the Creative Department to prepare and deliver appropriate presentations.

Negotiate / Close deals and handle complaints or objections. Documents account activity in Salesforce, prepares and submits semi-monthly lead / sales reports to management. Manages expense process within identified targets.

ACCOUNTABILITY The Senior Account Executive will report primarily to the National Sales Director. Secondary accountability will be to the VP of Creative & Marketing, as well as any other relevant management team members. QUALIFICATIONS Minimum of 7-10 years of experience in Event Agency or AV sales, bid development/management, or related field and bachelor’s degree from an accredited college/university preferably with emphasis in business, marketing, event management, or related field.

Must be able to professionally interact and communicate with individuals at all levels within various types of organizations. Experience in developing, maintaining, and leveraging vendor relationships to increase profitability and quality of client solutions. Excellent written and oral communication skills.

Clear inclination toward customer service (internal and external). Demonstrable consultative selling and influencing skills. Ability to lead formal and informal presentations. Ability to prioritize work assignments based on the needs of LVE Event’s division in alignment with the organization’s strategic business goals.

Outstanding computer skills required, including use of standard Microsoft Office applications; knowledge of project management software a plus. Project management experience, especially within the construction context, including working knowledge of construction contract language and bid processes. Ability to manage time effectively, work independently and be self-motivated.

Knowledge of event sales, client relations, contractor management, labor relations, project management, bid processes, communications, and job-costing skills. TRAVEL Travel will be required to networking events, client sites, event venues, training seminars, and event planning conferences. Travel requirements will be at the discretion and approval of the National Sales Director. All requirements may be modified to reasonably accommodate individuals with disabilities.