Senior Account Executive

BCW North America Pittsburgh , PA

Posted 7 days ago

What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.

As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCWs commitment to moving people starts with our employees. Here youll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. Were committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+, differently abled and veteran communities.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

The Role:

We are seeking a Senior Account Executive to join our Brand Solutions practice in Pittsburgh. This position requires bringing best-practice approaches to clients in areas including earned media, content development and social strategy, serving as the daily point-of-contact and counsel for traditional PR and digital media programs. Successful candidates will be creative thinkers and collaborative team players who can drive the execution of campaigns and earned media results. Candidates should have experience with supporting integrated communications programs for organizations ideally in B2B, financial and manufacturing spaces. This is an opportunity to combine creative and strategic execution for campaigns across multiple platforms for high-profile brands.

Responsibilities:

  • Media and Content (traditional, digital, social) key message development and campaign management
  • Develops long-form technical content including bylines, white papers and news releases
  • Reviews materials (e.g. pitch letters, news releases, backgrounders, fact sheets, bios, newsletters)
  • Brings fresh thinking to earned media strategy and brand storytelling to deliver coverage results
  • Manages account teams communicating across levels and geographies
  • Partners with Client and other communications firms (i.e. ad agencies) to develop and complete integrated communications plans
  • Contributes to program development for the Client as well as research, design, develop, implement and manage routine client projects
  • Manages all day-to-day client activities, projects, and team member workstreams
  • Builds trusted adviser relationship with clients
  • Provides strategic counsel to clients and key internal stakeholders
  • Fleshes out new ideas as they relate to client objectives and brings them to life in presentations and written proposals
  • Serves as point of contact for reporters, representing the Client brand in press releases and timely response to media inquiries
  • Manages project financials; client budgets, team capacity planning and vendor management
  • Assists senior leaders in proposal writing and new business pitching and requests for proposals

Requirements

  • 3+ years of work experience in the Public Relations field
  • Excellent writing and editing skills
  • Expertise in integrated media relations programs with established relationships with Trade and National press outlets
  • Ability to understand complexities of audiences and nuancing strategy, messaging and tactics for each
  • Experience with influencer relations
  • Advanced presentation skills, strong and persuasive communicator
  • Strong project management skills

More about BCW:

BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an Earned-Plus offer earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

BCW Mission:

Organizations and industries are evolving at a rapid pace while operating in increasingly complex, connected stakeholder ecosystems. To grow and thrive in this environment, our clients need to engage colleagues, consumers, customers and other key constituents who are more diverse, elusive and over-stimulated than ever before. They have to move people all kinds of people to think differently, feel deeply and act urgently.

We move people with power and precision to move our clients forward. Join us in #MovingPeople.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

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Senior Account Executive

BCW North America