SEM Strategist

Verizon Communications New York , NY 10007

Posted 2 months ago

When you join Verizon

Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We're a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.

What you'll be doing...

Verizon's Digital Marketing Center of Excellence is hiring a Search Engine Marketing Strategist to execute paid search marketing from planning, investment and partner management perspectives. You will support the recently in-housed paid search function at Verizon, partnering closely with other media leaderswithin the Digital COE. You will bring strong drive and curiosity to build a world-class performance marketing organization, with a focus on the ever-evolving search marketing landscape.

  • Building and managing SEM functions for multiple units within

Verizon Business Group.

  • Making recommendations and driving decision making with respect to any changes to the existing tech stack.

  • Managing relationships with all external search partners.

  • Executing, optimizing and reporting on SEM campaigns.

  • Collaborating across teams and channels to develop holistic strategies and tactics.

This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager.

What we're looking for...

You'll need to have:

  • Bachelor's degree or four or more years of work experience.

  • Four or more years of relevant work experience.

  • Marketer/agency/consultative services experience in SEM.

  • Experience with search analysis and reporting, and managing the execution of search campaigns.

  • Experience with primary buying platforms and formats (Google Ads, Search Ads 360, Bing Ads, PLAs, Shopping engines).

  • Experience analyzing data, monitoring campaigns for optimizations, and ensuring campaign goals are fully met.

  • Experience maintaining invoice reconciliation and a dedication to maintaining accurate financial records.

Even better if you have one or more of the following:

  • Six or more years of relevant work experience in paid search.

  • Working knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, and CPA), etc.

  • Experience leveraging data as a guide for strategy and decision making.

  • Fluency in data-driven targeting and reach strategy.

  • Data visualization experience.

  • Exceptional communication skills.

  • Ability to manage projects across multiple stakeholders.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
SEM Associate Director

PMG Digital Agency

Posted 2 weeks ago

VIEW JOBS 10/1/2021 12:00:00 AM 2021-12-30T00:00 At PMG, we exist to inspire all people to feel that anything is possible personally and professionally. It's what powers us to deliver value, innovation, results, and Digital Made for Humans™ for the world's most ambitious brands by bringing a more human-centric approach to digital. The PMG team is looking for innovative problem solvers to join our growing Paid Social team. We are looking for agile individuals who have a real passion for social media and are seeking engaging challenges that will help shape the social landscape for our clients and the industry. General Responsibilities: * Responsible for the strategy of our clients' SEM and Shopping activities across multiple engines/platforms * Ensuring proper integration of SEM and Shopping within PMG's wider services to maximize results and service experience for our clients * Overseeing the performance, analyze trends to see threats and opportunities, and working with the team to optimize programs to improve results * Identifying growth opportunities, presenting ideas to clients, and working with the team to implement * Implementing initiatives to ensure client's goals are met while overseeing execution of daily account management tactics * Creating and fostering key partner relationships so PMG is always at the forefront of tools and opportunities * Communicating strategy and campaign updates to clients via weekly calls, emails and in-person meetings, including to top client executives * Supporting strategic relationships on the client-side; engaging in high level business and strategy conversations to ensure SEM and Shopping is helping to drive their business forward * Developing overarching account strategy and ensuring day-to-day projects drive toward it * Managing media mix and monitoring performance, ensuring client deliverables and goals are being met Skills & Experience: * 10+ years of related work experience, plus 4+ years supervisory experience * Bachelor's Degree or equivalent work experience * High level of emotional intelligence * Strong verbal and written communication skills * Strong team player * Strong analytical skills with proficiency in Microsoft Excel About PMG PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas, Austin, and Fort Worth, our team is made up of 450+ employees globally, and our work for brands like Apple, Beats by Dre, Old Navy, Sephora, Momentive, and Glossier runs in 50+ countries and has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year. Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies nationwide - and named Adweek's 2021 Breakthrough Media Agency of the Year and MediaPost's 2020 Independent Agency of the Year - PMG has grown through our commitments to continuous improvement, business integrity, and cultivating dynamic relationships. But it's the investment PMG makes in its people that has led the company to be named among Ad Age's Best Places to Work six years in a row, including #1 in 2021. In alignment with PMG's core value to always change for the better, we seek to create a more diverse and inclusive culture and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity, Equity and Inclusion and our action plan for change here. PMG Digital Agency New York NY

SEM Strategist

Verizon Communications