SEM Lead

Deloitte New York , NY 10007

Posted 2 months ago

Position Summary

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.

Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.

Hux is the Human Experience Platform by Deloitte Digital. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

Hux by Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale.

What you'll do

As an SEM Lead, you will oversee SEM workstreams for our clients. You'll manage a team that will deliver work like the following:

  • Paid search strategy, including account structure, bid strategy and cost savings analysis

  • Paid search execution within an ongoing client relationship or as part of campaign support, including forecasting, budgeting, pacing, campaign and landing page creation and optimization, and more.

You will also support new business work, leading pursuits from response structure to presentation, to scope of work and pricing drafting.

You will partner with our adtech folks to activate on audience orchestration efforts, synthesizing activation across major acquisition channels. And you'll join the fastest growing advertising offering at Deloitte, partnering with SEO to drive outsized results for our clients.

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations.

We serve our clients through the following types of work:

  • Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, search, social, physical, AR/VR, voice, gesture, IoT, and video

  • eCommerce strategy, implementation and operations

  • Marketing Content and digital asset management solutions

  • Marketing Technology and Advertising Technology solutions

  • Marketing analytics implementation and operations

  • M&A target digital valuation

  • Advertising campaign ideation, development and execution

  • Acquisition and engagement campaign ideation, development and execution

  • Digital channel performance

  • Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications

Required:

  • 5+ years of full-time agency or consulting experience in SEM required

  • 2+ years managing a team

  • 1+ years pitching new prospects, including in-person presentation

  • Fluency in paid search products like PLAs, DSAs, Remarketing; Kenshoo and Marin; pre-billing and true-up; certified in Google Adwords, Gemini, Bing Ads

  • Ability to offer and defend solutions based on experience and best practices

  • Collaborative working style to build relationships

  • Strong project management skills; ability to triage and prioritize many competing needs

  • Excellent verbal, written and presentation skills

  • Comfortable interacting regularly with technical subject matter experts and business owners of varying organizational levels

  • Must be legally authorized to work in the United States without the need for employer sponsorship now, or at any time in the future

  • Ability to travel up to 30% (note the position is fully remote due to COVID)

Preferred:

  • Forecasting and performance modeling experience

  • SEO experience

  • Bachelor or Associates Degree

AMC2021

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available.

Requisition code: 14752

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SEM Lead

Deloitte