SEM Analyst, Performance

Expedia Austin , TX 78719

Posted 2 months ago

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Brand Specific Description:

Are you driven to succeed by exceeding expectations? Do you have a passion for details and creating results from ambiguity? Do you bring data into conversations to influence high level decisions?

An opportunity has arisen at Expedia for a SEM Analyst, Performance to join our Search Marketing, reporting to the Sr. Manager, SEM.

As this is a global role, you will focus on understanding SEM across various markets and our performance within them. The primary focus of this role is to explain and anticipate changes in the Search Marketing keyword auctions across search providers and determine whether those changes are due to competitor shifts, mix shifts in incoming traffic or other site or behavioral changes. This would suit an applicant who loves data and has an in-depth knowledge of how to analyze SEM accounts to find needles in haystacks and areas of additional efficiency in hitting financial targets.

Position Overview:

You will focus on reporting performance against financial targets for the Vacation Rental business across all Expedia Group brands. This role would suit an experienced analyst within the performance marketing space looking to make their mark in a fast-paced and ever-changing large marketing channel.

Responsibilities:

  • Analyze daily SEM performance across the globe by monitoring KPIs and identifying the root causes of variance to trends or targets

  • Lead the reporting and analyses of SEM data in the Vacation Rental space to better understand how various brands and marketing channels impact each other

  • Provide performance reporting on marketing initiatives that translate data sets into actionable results that align with business objectives

  • Deliver analysis and insights that help the team optimize SEM programs

  • Collaborate across departments on SEM initiatives

Competencies:

  • Ability to self-serve data to support analysis - background in SQL preferred

  • Ability to summarize and present findings in layman terms even when the process to come to these findings is complex

  • Data driven decision making, you look to the data first to support or refute hypothesis

  • Experience in complex data interactions and large data sets required

  • Experience in performance marketing preferred

Experience and Qualification:

Relocation (Y/N):

At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees' safety and well-being, so we're requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform.

Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.

2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is.

Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is lifeatexpediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.


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SEM Analyst, Performance

Expedia