Expedia Seattle , WA 98113
Posted 2 months ago
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Brand Specific Description:
Are you driven to succeed by exceeding expectations? Do you have a passion for details and creating results from ambiguity? Do you bring data into conversations to influence high level decisions?
An opportunity has arisen at Expedia for a SEM Analyst, Performance to join our Search Marketing, reporting to the Sr. Manager, SEM.
As this is a global role, you will focus on understanding SEM across various markets and our performance within them. The primary focus of this role is to explain and anticipate changes in the Search Marketing keyword auctions across search providers and determine whether those changes are due to competitor shifts, mix shifts in incoming traffic or other site or behavioral changes. This would suit an applicant who loves data and has an in-depth knowledge of how to analyze SEM accounts to find needles in haystacks and areas of additional efficiency in hitting financial targets.
You will focus on reporting performance against financial targets for the Vacation Rental business across all Expedia Group brands. This role would suit an experienced analyst within the performance marketing space looking to make their mark in a fast-paced and ever-changing large marketing channel.
Analyze daily SEM performance across the globe by monitoring KPIs and identifying the root causes of variance to trends or targets
Lead the reporting and analyses of SEM data in the Vacation Rental space to better understand how various brands and marketing channels impact each other
Provide performance reporting on marketing initiatives that translate data sets into actionable results that align with business objectives
Deliver analysis and insights that help the team optimize SEM programs
Collaborate across departments on SEM initiatives
Ability to self-serve data to support analysis - background in SQL preferred
Ability to summarize and present findings in layman terms even when the process to come to these findings is complex
Data driven decision making, you look to the data first to support or refute hypothesis
Experience in complex data interactions and large data sets required
Experience in performance marketing preferred
Experience and Qualification:
At Expedia Group, we believe in bringing people together and creating an inclusive workplace where everyone belongs and can do their best work. We care about our employees' safety and well-being, so we're requiring new hires in the U.S. to be fully vaccinated against COVID-19 and attest to their vaccination status before their start date as a condition of employment. Expedia Group will consider requests for a reasonable accommodation as required under applicable law.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform.
Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
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