Search Marketing Manager For Optimalprint

Gelato Boston , MA 02108

Posted 4 weeks ago

About Gelato

Gelato is the worlds largest platform for digital printing, a $130 billion industry. Gelatos mission is to be the engine for personalized products for creators and global brands.

Without owning any physical assets, Gelato connects a global network of printers, logistics, and payment partners in more than 80 different locations in 30 countries. The platform empowers creators and companies to buy or sell personalized products that can reach people in 195 countries within 72 hours. Since 2008, more than 260 million people have received products from Gelato. Smarter, faster, and greener.

We are a driven and customer-obsessed team with a big ambition to change the world, so we seek individuals who are truly passionate about their work and possess an entrepreneurial spirit. We have a strong and pure culture. People that join Gelato join because they feel genuinely intrigued and motivated by what we are aiming to achieve.

Why join Optimalprint?

Optimalprint is Gelatos Consumer business unit and an e-commerce leader in personalized photo products for consumers across Europe, North America, and Australia. Optimalprint does not own any print machines. We connect with print partners across the world. We have been working tirelessly to enable Sustainable Printing. Today we have 12 offices around the world with people from over 25 countries.

Our culture is best described as team-oriented with highly energized and open-minded people from the best companies and schools in the world. We have team members from around the globe and everyone has taken an active choice to join.

What are we up to now?

We are about to reignite the Optimalprint brand and bring the user interface and design to the next level. Build a one-stop-shop for photo products for all families.Position summary

The SEM Manager is responsible for implementing Optimalprint search engine marketing strategies as well as the pay-per-click (PPC) advertising strategies. You will play a pivotal role measuring results, making recommendations, and implementing changes and enhancements in the SEM programs in place. These changes include running day-to-day, monthly, and quarterly SEM processes such as keyword optimization, A/B testing, competitor SERP analysis, and overall performance optimization. You will work together with a best-in-class team of performance marketers, external vendors, and digital marketing agencies to promote our brand and offering. You will be tasked with increasing conversions and driving the commercial performance of SEM, while working closely with the Head of Customer Acquisition and the rest of the marketing team in target-setting as well as post-campaign performance evaluations.

What you will be doing

  • Analyze, execute and optimize SEM/PPC campaigns in AdWords.
  • Develop break-through insights and translate them into concrete actionable recommendations for customer engagement and product improvement.
  • Present and defend your recommendations and solutions at the highest levels of the company.
  • Analyze competitor offerings within the SEM landscape and work with Product Managers to improve the purchase funnel and experience in every step of the customer journey and at every touchpoint.
  • Research new and applicable online marketing and advertising technology/platforms, including artificial intelligence/machine learning to improve efficiency across campaigns.
  • Be responsible for improving our relationship with millions of consumers globally.
  • Be accountable for growing our customer base and improving customer advocacy.

Who you are?

In order to be successful in this role, you will need to have a start-up mentality. You are committed to excel with energy and endurance while you understand that building a company is hard but satisfying work. You have superior communication skills, high integrity and great attention to detail.

You are truly passionate about SEM and love working on and learning about it. You have incredible stamina, resilience, and grit. Youre a doer, who changes until winning. You feel comfortable getting your hands dirty while never losing sight of the long-term ambition, this quarters budget, and todays customers.

Moreover, we would like to see evidence of the following in your profile:

  • Passion for Gelato and our vision sharing creativity. Deep passion for working with SEM.
  • M.Sc./M.A. degree in Economics, Statistics, Mathematics, Engineering or another data-driven or marketing field.
  • 4+ years of experience in SEM, PPC in B2C e-commerce, digital marketing, including demonstrable experience leading and managing paid campaigns in AdWords.
  • Experience with paid social channels (esp. Facebook and Instagram), programmatic advertising is a big plus.
  • Experience with handling acquisition campaigns for apps is also a big plus (Apple Search Ads, Facebook, Instagram, Google UAC).
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience with A/B and multivariate testing.
  • Solid knowledge of website analytics tools, such as Google Analytics. Experience in optimizing landing pages and user funnels (conversion rate optimization) is a big plus.
  • Comfortable with automation tools for AdWords. Experience with DCM is a plus.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Excellent problem-solving, organizational, and analytical skills. Strong attention to detail and zero-defect.
  • Excellent interpersonal skills, including strong ability to conceptualize and communicate complex topics in a simple and factual way.
  • Business-fluent in English, and good with at least one other language.
  • Strong ability to think independently yet operate effectively in and with teams.

What we offer
We offer the rare opportunity to change the world in such that everyone around you can use the services youve been part of building. Were not just another social web application; were improving one of the worlds largest industries.

We offer you a chance to be part of a truly amazing journey in a company that sets very high targets and works hard to achieve them. You will be able to work with smart, motivated and engaged co-workers from all over the world, in an intense and very energetic environment.

You will have a tangible impact on the way that we operate and expand our business. Working with some of the most ambitious colleagues out there you will have a ground floor opportunity to put all your experience and know-how to the test while learning at a speed you thought was impossible before joining.

As we continue to grow, we want you to grow with us and for the right candidate, there is no limit to where this opportunity might take you.


All candidates must have the legal right to work in the U.S. and will be expected to provide documentation to support this status. Unfortunately, we are unable to sponsor visa or relocation at this time.

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