Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Search Marketing Manager

Expired Job

ATR International San Diego , CA 92121

Posted 4 months ago

Job Location: San Diego, CA

Job Duration: 12 months

Job Description:
We are looking for a Search Marketing Manager (SEO/SEM) for a very important client.

We are looking for a Search Marketing Manager to join the digital marketing team and manage our SEO & SEM initiatives. This position would manage the day-to-day operations of our SEO efforts and coordinate with our paid search agency own the companys overall keyword strategy. The ideal candidate is an SEO Guru who understands what search engines are looking for and can make recommendations to the rest of marketing on how to build search optimization into our plans. Responsibilities

  • SEO program management

  • Managing external agency for content marketing/authority outreach

  • Managing external paid search agency

  • Keyword research & recommendation across SEO & SEM

  • Coordination of efforts between SEO and the paid search/media agency

  • Reporting on SEO & SEM efforts back to the business

  • Using SEO/keyword tool to track keywords and suggest opportunities

  • Educating the business about the importance of search and best practices

Requirement:
The ideal candidate will possess the following qualifications:

  • 5-10 years of search marketing experience

  • Knowledge of SEO best practices

  • Experience with a SEO & keyword tool like BrightEdge, Stat, Conductor, etc.

    Preferred Qualifications:
  • Knowledge of Chinese channels like Baidu a plus

  • Solid project management skills

  • Strong organizational abilities

  • Can communicate easily with both technical and non-technical colleagues

  • Willingness to learn and interest in problem-solving

  • Ability to work independently in a fast-paced environment

upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Search Marketing Specialist

Petco

Posted 1 week ago

VIEW JOBS 1/4/2019 12:00:00 AM 2019-04-04T00:00 Our vision at Petco is Healthier Pets. Happier People. Better World. We're making things better for pets, people and the planet through our Think Adoption First philosophy, the Petco Foundation and other important initiatives that focus on putting animals first, educating pet parents and reducing our carbon footprint. The journey starts with knowledgeable, passionately engaged associates who are proud to recommend Petco as a place to work, who believe in our Vision and who are committed to delivering a superior customer experience. From our retail stores and our network of Distribution Centers to our Corporate offices, you'll work with others who share your values and commitment. We seek individuals who are passionate about animal welfare, have great people skills and are driven to grow and advance in their careers with us. Our ongoing growth is creating exceptional opportunities for professional development and personal enrichment throughout our organization. Position Purpose: Support planning, coordinating, and executing flawlessly Petco's broadcast media, online and offline affiliates working closely with Manager and Director. Support implementation of tests and roll-out of programs working with internal stakeholders, agencies, and publishers. Specialist will have a strong focus on project management, attention to detail for creative and copy, and equally the ability to critically evaluate metrics. Keen ability to work with partners and agencies. Essential Job Functions: * Manage large-scale data, and ensure product information is up-to-date and accurate for shopping / search engines * Audit all product information in the feed, and ensure it is updated and accurate * Partner with search agency to create a feed framework for activation and optimization across all search platforms to drive sales. * Work with feed provider partnership to optimize and adapt datafeeds supporting business strategies * Collaborate with cross-functional teams to troubleshoot and resolve product and feed disapprovals * Participate in forming effective paid search strategies * Launch and optimize various PPC campaigns * Be involved in audience targeting * Monitor budget and adjust bids to gain better ROI * Track KPIs to assess performance and pinpoint issues * Produce reports for management (e.g. dashboards) * Troubleshoot site issues by fixing directly or work with technical team to fix on project basis. * Collaborate with different teams, such as eComm, web analytics, business intelligence, content, UI design, and engineering team to improve performance of Product Detailed Pages. Requirements and Qualifications: * Four-year degree in Marketing, Advertising or Business. An equivalent combination of education and experience may be substituted for a degree. 3 to 5 years of experience in digital marketing, ideally with experience developing cross-channel digital programs. * Supreme understanding of Google AdWords, Bing Ads, and Yahoo Gemini platforms (Google AdWords Search Certification, required) * Experience with bid management platforms like Kenshoo, Doubleclick, Marin, or similar * Strong analytical and quantitative skills both an interest and skill in analyzing data and translating that into actionable insights * Experience using Google Analytics to understand on-site experience * Advanced analytical and mathematical skills, along with efficient Excel skills * Genuine passion for online marketing, paid search, and retail, in particular * Excellent project management and time management skills * Ability to effectively manage multiple tasks and priorities within a fast-paced, dynamic, collaborative environment * Comfortable working with Digital Merchandising and Technology teams Petco San Diego CA

Search Marketing Manager

Expired Job

ATR International