Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and dcor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully. As a member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Primary Purpose: kate spade new york is looking for an experienced, goal-oriented, digital marketing professional to manage paid search engine marketing (SEM) channel strategy and execution, and Search Engine Optimization (SEO). A successful search marketing manager will be responsible for setting the strategy and day-to-day management of all marketing as it pertains to SEM and ongoing SEO projects and roadmap. The marketing manager will work directly with the Senior Marketing Manager to implement the overall strategy to drive sales, increase ROI, and improve overall brand awareness. This role will be instrumental in developing a best-in-class search marketing strategy that drives demand and fuels new customer growth. This position manages all aspects of these channels, including working collaboratively across internal teams (such as the site, creative and IT teams) and external teams (marketing agencies) to execute. This individual is highly motivated with experience driving effective SEM campaigns focused on meeting and exceeding goals for new customer acquisition and ROI, while developing and executing actionable SEO roadmap that integrates technical, content, and product optimization opportunities. This role also helps to support the execution of the larger digital marketing strategy under the direction of the Senior Manager E-Commerce.
The successful individual will leverage their proficiency in the ecommerce department to...
Act as our Subject Matter Expert for all things Paid Search and SEO by leading strategy development, campaign management, testing and execution with a unified vision for channel growth
Support the Sr. Manager of Ecommerce in creating and implementing acquisition marketing strategy for SEM in support of katespade.com and Kate Spade surprise sale
Ensure flawless execution of digital marketing activities across paid search engine marketing with a strong focus of driving acquisition strategies as well as managing daily marketing budget
Lead day-to-day execution of search engine marketing - managing external vendors, agencies, and internal teams to proactively keep ahead on timelines, deliverables, and communications
Oversee the process of requesting creative assets and copy through the creative team as needed
Partner cross-functionally with Merchandising, Product and Content Marketing teams to define and improve visibility for priority product categories and brand content through SEM
Create reporting framework that effectively captures paid and organic search program performance including daily, weekly and monthly reporting that produces actionable run-of-business optimizations for the channel as a whole
Analyze campaigns and translate qualitative data into recommendations and plans for revising the campaigns and push agency to optimize to improve key performance indicators on an ongoing basis
Own management of SEM & SEO projects/tickets with IT, prioritizing internal projects
Serve as the digital marketing lead for all cross-functional activity and communication (internally and externally) on best practices and subject matter expert for SEM and SEO to share with stakeholders across the organization including creative, marketing, ecommerce, etc.
Collaborate with e-commerce site team, creative, and other internal teams for on-site content and development optimizations to support SEO efforts
Responsible for identifying new, innovative opportunities to drive traffic and revenue by meeting and vetting new vendors, testing opportunities (alphas, betas, etc) and partners
Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activity
Understand the digital competitive arena. Bring new ideas to the table based on competitive review of the digital and online marketplace as well as following industry news
Proficiency and ownership over feed management as it relates to search engine marketing and product listing ads, including feed hosting platforms, updates, troubleshooting and ongoing feed audits
The accomplished individual will possess...
Bachelor's Degree required
4+ years of specialized experience and expertise within SEM and/or SEO, ideally with a recognized brand in retail/fashion or at an agency
Experience and passion in performance marketing with knowledge of data-driven decisions and implementing SEM growth strategies based on establishing efficiency at scale
Expertise in standard search industry reporting and diagnostic tools (Adwords, Google Analytics, Search Console, etc), and Ad-serving and Bid Management technologies (DoubleClick, etc)
Experience working in Google Search Console and implementing SEO optimizations in backend systems including Salesforce/Demandware
Working business knowledge of product feed management, troubleshooting, data feeds, etc
Google Adwords Certification preferred
Direct to consumer ecommerce experience is highly preferred
Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)
An outstanding professional will have...
Strong analytical and project management skills
Detail oriented with focus on delivering results
Self-starter, takes initiative, with the ability to juggle multiple priorities
Ability to partner with multiple cross functional teams
Excellent oral and written communication skills
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-CA Visit Kate Spade at www.katespade.com.