Pay Per Click . . . PPC . . . SEM. Paid Search Marketing goes by many names, but if it's a passion for you, QVC has a great opportunity to take your skills to the next level. We are looking for a Search Marketing Specialist to join our team at our Studio Park headquarters in West Chester, PA (suburban Philadelphia).
The Search Marketing Specialist is responsible for the execution of Search Engine Marketing plans and strategies.
Job Description Details
Develop and execute effective keyword management Search Engine strategies at scale across top tier engines (Google, Bing, Yahoo Gemini)
Develop and execute new audience strategies to enhance conversion and drive revenue within new and existing campaigns
Work with datafeed and merchandising teams to monitor and optimize shopping datafeeds
Analyze campaign performance and internal reporting to make data driven/tactical optimizations & recommendations
Leverage attribution and analytics insights to drive campaign objectives
Prepare forecasts for account and campaign expenditure
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile any discrepancies
Run frequent tests (A/B, AdWords Scripts)
Support new customer acquisition and promotional events with methodic bidding, ad copy, and keyword expansion
Oversee implementation of advanced paid search optimizations (Dynamic Search Ads, Showcase Shopping)
Recommend changes to website architecture and content to improve keyword landing experience
Attend monthly meetings with eCommerce teams who support various business segments
Mentor and lead the paid search intern(s) in learning about and implementing paid search best practices
Maintain and utilize search vendor relationships to help maximize performance
Proactively research and execute based on industry changes
Bachelor's degree in Business, Marketing or related field
A minimum of 3-5 years' experience within paid search marketing with a demonstrable record of increasing ad spend efficiency and ROI
Strong quantitative, analytical, and computer skills
Strong interpersonal and communication skills, as well as the ability to articulate clearly and effectively over the phone, through email and in writing
Highly detail-oriented individual, driven by results, who can manage multiple projects and tasks in a fast-paced environment
Ability to learn new programs and tools quickly
Ability to scale programs and work with large budgets
Ability to work effectively in a high-energy, collaborative, team-oriented environment.
Self-starter and able to work independently with minimal supervision.
Desire and ability to stay on top of constantly evolving online marketing trends.
Google AdWords and Bing Ads certified.
Expert skills in Microsoft Excel
Search Engine Specialist
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company's website, QVC.com, is ranked among the top general merchant Internet sites.
QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
As an equal opportunity employer, QVC is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.comfor assistance.