Search Engine Optimization Specialist

Overview

Otter Products is hiring for a Search Engine Optimization Specialist to join our Digital Marketing team in Fort Collins, CO. This role will work a hybrid schedule.

Aa Search Engine Optimization (SEO) Specialist, you will be responsible for developing and implementing strategies to improve the organic search visibility and ranking of our Otterbox.com website. You will conduct keyword research, analyze website performance, optimize on-page elements, create and execute link building campaigns, and stay up-to-date with industry trends and search engine algorithm changes. You will work closely with content creators, web developers, and marketing teams to drive organic traffic and improve search engine rankings. As the SEO Specialist you will have the opportunity to partner with and provide guidance for third party SEO agencies.

About Otter Products

Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands- OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.com

Responsibilities

• Research and implement search engine optimization (SEO) recommendations.
• Conduct continued keyword and link building discovery, expansion, and optimization to improve site performance and inform content teams.
• Develop an SEO roadmap ensuring strategy aligns with business goals.
• Define and track relevant key performance indicators (KPIs) including but not limited to; keyword performance, site health, click rate, bounce rate, and conversation rate.
• Identify, document, and resolve SEO issues associated with site performance.
• Proactively review and partner with peers and stakeholders to optimize content, landing pages, and search copy to ensure all content is relevant.
• Organize and run campaigns to make the company's name appear at the top of search engine results.
• Manage and optimize YouTube channel for search.
• Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Stay on top of current trends and Google algorithm releases.
• Generate and share reports on a weekly/monthly basis to track performance and impact of SEO campaigns.
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned

Qualifications

• Bachelor's degree in Business is required, major in Marketing is preferred. Experience in lieu of degree may be considered.
• Minimum of three years of experience in direct search management required.
• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) required.
• Understanding of HTML, CSS, and JavaScript preferred.

EEO

Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and in accordance with all other applicable federal, state and local laws.

For US Based Roles Only- Base Compensation Range Minimum

USD $65,000.00/Yr.

For US Based Roles Only- Base Compensation Range Maximum

USD $85,000.00/Yr.

Additional Total Rewards

Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out otterproducts.com/careers/why for more info., Variable Incentive Program- This position is eligible for the Profit Sharing Program., Sign on bonus may be considered, if applicable.