Search Engine Optimization Specialist

Title: Search Engine Optimization Specialist Location:

Milwaukee, WI - onsite Pay: $ 40-45.00/hr on a W2 Lenght of Assignment: 6 months Our client is seeking an SEO Specialist to support our organic growth objectives by leveraging best practices in search engine optimization. This role will work closely with a cross-functional team, including product managers, designers, content creators, and data analysts, to drive SEO strategies that increase visibility and boost organic traffic. The ideal candidate will have a proven track record in planning, executing, and measuring SEO initiatives in a dynamic environment.

Key Responsibilities: Conduct keyword research and perform competitive analysis to identify growth opportunities. Implement and manage technical SEO audits, ensuring changes are executed and performance is tracked.

Oversee content production through content calendar planning, collaborating with writers, and providing SEO guidance. Develop methods to track, report, analyze, and improve SEO performance, presenting findings to stakeholders. Collaborate with in-house marketing teams, developers, and product teams to implement SEO-driven features and website enhancements.

Stay up-to-date on SEO trends, algorithm changes, and best practices to continuously refine strategies. Act as the SEO advocate within the organization, communicating strategy scope, goals, and timelines effectively. Requirements: 2 years of experience in SEO (4 years preferred for managerial level). Strong expertise in keyword research, organic search competitor analysis, and SEO performance tracking.

Proficiency in Google Analytics, SimilarWeb, Google Docs, and Microsoft SharePoint. Familiarity with generative AI tools and an interest in leveraging them for SEO. Strong analytical mindset, able to process and prioritize workflows.

Excellent communication skills, project management skills, and a data-driven approach to SEO. Preferred Skills: Hands-on experience with SEO tools (e.g., Google Search Console, Ahrefs, Screaming Frog). Knowledge of HTML, CSS, JavaScript, and technical SEO. Experience with CMS platforms and an understanding of additional marketing channels (e.g., PPC).