The Search Engine Marketing (SEM) Manager oversees execution of search advertising campaigns for their clients. They will oversee day-to-day management of multiple client accounts, build strategy for the accounts and be responsible for the associated reporting and analysis. The goal for this position and team is achieving and exceeding client goals through executing best-in-class SEM practices.
Manages SEM accounts for clients across retail, services, and QSR verticals
Responsible for executing strategy on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
Set up campaigns to include tracking for performance against targets and making optimizations consistently
Pulling data, performing analysis and preparing weekly reports for clients
Supports day-to-day communication with team, vendors and clients
When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
Recommends testing strategies and optimizations to improve campaign performance
Develops relationships with clients and vendors by listening to the client's goals and providing strategy and results that deliver on those goals
Develops relationships with Google and Bing representatives
Works daily in platforms such as Google Ads, Bing Ads, Kenshoo, SearchAds360, etc.
Works as a part of a larger media team; participates in team meetings and brainstorms
o Strong verbal and written communication skills
o Team player attitude
o Self-motivated and likes to learn new tools and technology
3+ years related work experience with managing SEM/PPC campaigns on Google and Bing
Bachelor's Degree or equivalent work experience
Strong analytical skills with proficiency in Microsoft Excel
Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch Partners is an Equal Opportunity Employer.