Search Engine Marketing Manager

Moroch Dallas , TX 75201

Posted 2 months ago

Job Summary

The Search Engine Marketing (SEM) Manager oversees execution of search advertising campaigns for their clients. They will oversee day-to-day management of multiple client accounts, build strategy for the accounts and be responsible for the associated reporting and analysis. The goal for this position and team is achieving and exceeding client goals through executing best-in-class SEM practices.

Responsibilities

  • Manages SEM accounts for clients across retail, services, and QSR verticals

  • Responsible for executing strategy on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management

  • Set up campaigns to include tracking for performance against targets and making optimizations consistently

  • Pulling data, performing analysis and preparing weekly reports for clients

  • Supports day-to-day communication with team, vendors and clients

  • When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping

  • Recommends testing strategies and optimizations to improve campaign performance

  • Troubleshoots issues

  • Develops relationships with clients and vendors by listening to the client's goals and providing strategy and results that deliver on those goals

  • Develops relationships with Google and Bing representatives

  • Works daily in platforms such as Google Ads, Bing Ads, Kenshoo, SearchAds360, etc.

  • Works as a part of a larger media team; participates in team meetings and brainstorms

  • Key skills:

o Strong verbal and written communication skills

o Team player attitude

o Self-motivated and likes to learn new tools and technology

  • Uphold our agency values: Think holistically. Embrace data. Move nimbly. Focus on results. Lean-forward. Bring ideas. Provide thought leadership. Be optimistic. Have fun.

Qualifications

  • 3+ years related work experience with managing SEM/PPC campaigns on Google and Bing

  • Bachelor's Degree or equivalent work experience

  • Strong analytical skills with proficiency in Microsoft Excel

  • Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.

Preferences

  • Experience with retail or service SEM accounts, agency experience

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch Partners is an Equal Opportunity Employer.


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Search Engine Marketing Manager

Moroch