Search Engine Marketing Coordinator

Simplepart Atlanta , GA 30301

Posted 3 months ago

If you're an ambitious, detailed-oriented digital marketer who also happens to have an interest in automotive well, does SimplePart have the position for you. As a Google Premier Partner, we're looking for someone who specializes in paid search engine marketing (PPC/SEM) to join our team and help generate the best performance possible for our clients.

Our ideal teammate is someone who's up-to- date on the latest online advertising strategies, plus is knowledgeable about the specificities in language and strategy that are most effective in our niche industry. This someone is also a lifelong learner like we are, plus a highly curious and enthusiastic team player who is comfortable strategizing, experimenting and implementing alike.

Our clients include some of the world's leading car companies, such as Subaru, Toyota, Volvo, Volkswagen Group, among others -- so an interest in cars, motorcycles, motorsports or powersports is a big plus. A careful attention to procedures is a large part of this role, which has room for upward growth.


  • Manage and optimize advertising accounts, including keyword research, writing/editing ads, bid adjustments, building new accounts, and maintaining spend keeping accounts within budget

  • Monitor, test, and optimize accounts to increase performance

  • Stay current with advancements in search engine marketing and digital advertising

  • Light internal reporting and analysis


  • At least 1 year in SEM, at an agency or client-side

  • Has a solid foundation of SEM best practices, tools and technologies

  • A team player with a positive attitude who wants what is best for the client

  • Ability to plan and carry out responsibilities with passionate, a can-do attitude, and minimal direction while being detail-oriented with strong follow-through

  • Comfortable and proficient with Excel and Google's suite of products

  • General proficiency with numbers and data will be expected

Qualities of an ideal candidate:

  • Interest in cars, motorcycles, motorsports or powersports

  • Knowledge of 3rd party SEM tools like Kenshoo, Marin, DoubleClick Search, etc.

  • Understanding of Google & Bing Shopping Ads (PLAs) is a plus

This is a fun, fast-paced, close-knit environment with plenty of room to grow and be creative. We are an established, solidly profitable company with a start-up working environment and a brilliant team. We offer full-time W2 positions with company-paid health/dental/vision/life benefits, FSA, matching 401(k), paid vacation, dog-friendly office, relaxed dress code, eclectic company culture, and a great office location in Downtown Atlanta.

SimplePart is a comprehensive e-commerce solution for automotive manufacturers and dealers interested in engaging the online auto parts consumer. Our dynamic suite of platforms and marketing services are proven to facilitate buyer engagement throughout every step of the purchase process and stage of vehicle ownership. Through constant innovation, SimplePart helps connect drivers with the best parts for their vehicles, one site at a time.

We are a nerdy and data-driven group, using design hand-in-hand with science to stand out in a dynamic retail market. Our portfolio of 1700+ national and dealer websites serves a worldwide user base of more than 3,700,000 unique monthly website visitors and delivers more than 12,000,000 daily page-views.

In your application, please be sure to include a cover letter that gives us an idea of your personality, who you are and what you're all about.

Candidates must be authorized to work in the U.S. without sponsorship. No recruiters, please.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Search Engine Optimization (Seo) Specialist

Home Depot

Posted 1 week ago

VIEW JOBS 12/1/2018 12:00:00 AM 2019-03-01T00:00 POSITION PURPOSE The SEO Specialist is responsible for executing both online and offline initiatives designed to drive traffic and create profitable online/offline sales. Traffic and sales will be targeted through increased presence and position across search engines such as Google, Bing, and Yahoo!. This position plays a key role in executing THD's organic marketing strategies, as they currently drive significant amount of site traffic. The SEO Specialist is a vital part of the team for driving search engine initiatives, partnering across various internal teams (Merchandising, Core Marketing, IT, etc.) and external agency/vendor partners. The SEO Specialist will be responsible for managing and executing day-to-day tactical SEO strategies, including: keyword research, analytics analysis and discovering new growth opportunities. This associate will be able to leverage on-page, off-page, mobile, local and social aspects of SEO to meet business goals. This is a high-profile position that interacts across all .com teams and at various levels in a fast-paced, ever-changing environment. MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES * 35% Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements. * 25% Own a large part of the project lifecycle; including any needed discovery and initial assessments, program and/or requirements definition, creative briefs, program implementation and launch, and ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations. * 20% Create, adjust and present plans based on the interplay and performance dynamics between PC, Mobile, and Tablet devices based on customer behavior. * 20% Measures ongoing effectiveness of programs against target metrics, and makes frequent adjustments to leverage any changes in the evolving world of search. NATURE AND SCOPE Position reports to Search Account Manager. No direct reports ENVIRONMENTAL JOB REQUIREMENTS Environment: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Travel: Typically requires overnight travel less than 10% of the time. Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS Must be eighteen years of age or older. Must be legally permitted to work in the United States. Additional Minimum Qualifications: Education Required: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Years of Relevant Work Experience: 3 years Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Additional Qualifications: * 3-5 years in search engine marketing including on page, off page, social and local SEO strategies * Experience using SEO and business related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools * A core understanding of HTML/CSS * Project management experience associated with interactive marketing and/or web projects * Meticulous understanding of SEO white hat vs. black hat tactics Preferred Qualifications: * Experience in managing both paid and organic search * Marketing/web experience associated with a national-level retailer * E-commerce knowledge and experience * Prior analytics and data analysis exposure * Solid understanding of the technical pieces of marketing channels such as backend tracking, search string URLs, 3rd party site tracking, data feeds and internal search * Knowledge of Adobe and Oracle technologies (Endeca, Page Builder, etc.) Knowledge, Skills, Abilities and Competencies: * Intermediate/Advanced capabilities with Microsoft Excel required * A steadfast passion for SEO and internet marketing * Proven SEO Experience and understanding * In depth knowledge of current and developing SEO trends * Understanding of interactive marketing and e-Business strategies, channels, technologies, principles and processes * Web Development, Scripting, SQL * Demonstrated communication and interpersonal skills; ability to work well with others * Strong analytical skills with attention to detail; self-starter Home Depot Atlanta GA

Search Engine Marketing Coordinator