Search Associate

Company Description

Founded in 1994, the PlowShare Group (PlowShare) works exclusively with nonprofit organizations, government agencies, and their partners. Our mission is to harness the power of communications for social good. Our core expertise as a full-service communications agency and consultancy includes unique capabilities in Public Service Announcement (PSA) creative development, distribution services, and monitoring and reporting.

Acquired in 2017 by Publicis Groupe, PlowShare now brings the full suite of marketing services to our clients and an array of career path options to our employees. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One".

Job Description

For past 28 years, PlowShare Group has built transformative media strategies and activations that drive results for our clients and impact society for good. At PlowShare, the role of media goes beyond the standard practice of measuring and achieving campaign and client goals. Our mission in media will be to deliver those results and use them as a force in rebuilding trust between our core institutions, whether in government or public service, and the people that they serve. We will do that by developing and fostering a functional and transparent media organization dedicated to that same mission of service that will deliver the right messages to the people that benefit most from them.

Reporting to the Paid Search Supervisor, PlowShare's Search Associate will be responsible for helping the planning and implementation of Paid Search campaigns for our clients. This role will support the Paid Search Supervisor in leading PlowShare's paid search initiatives that help our clients build awareness and engagement for their causes. We are looking for someone who is looking to learn and grow through hand on experience and be part of a fast moving team that supports some incredible clients and their causes.

Core Responsibilities

• Accountable for the delivery of all projects to agreed deadlines

• In collaboration with your Manager, be accountable for pacing and managing account budgets

• A point of contact for Search Engine and third-party reps

• Responsible for Keyword builds, Ad copy writing, building campaigns in worksheets and in Search Engine Platforms

• Responsible for Data and Analytics in weekly, monthly and ad hoc reporting

• Ensure best practice, develop program testing plans and adoption of new features or processes

• Assist in communication with other channel teams

• Build strong relationships across client services team and with client.

• Assist in meetings, QBRs as needed

Qualifications

• 1-2+ years of experience in a digital ad agency, with a focus on PPC/SEM

• Basic knowledge of Search Engines and third-party tools, including SA360

• Working knowledge in leveraging Excel and PowerPoint in Paid Search

• Will to learn and grow in data aggregation, manipulation, and analysis

• Ability to think strategically, identify and resolve problems in a client-centric environment

• Strong project and resource management skills

• Excellent writing skills, for both client facing communications and to summarize insights in a concise manner

• Strong public speaking, under the guidance of the Paid Search manager discuss campaign strategies, tactics, and reports with clients in meetings as needed

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Plowshare is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $46,500 - $61,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/24.