Requisition ID: 225949
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T3
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives.
Product Marketing Manager, SAP Sales Cloud
CallidusCloud, now part of SAP's Sales Cloud offering, is the global leader in cloud-based sales, marketing, learning, and customer experience solutions. SAP Sales Cloud enables organizations to accelerate and maximize their sales process with a complete suite of solutions that ensure proper territory and quota distribution, manage opportunities and pipeline, enable sales teams, automate configure price quote, streamline sales compensation, and recognize revenue and costs driving bigger deals, faster.
To help support our global growth, SAP is seeking a Product Marketing Manager to join our high-performance marketing team. This role will be responsible for developing go-to-market (GTM) strategies that accelerate sales cycles and drive revenue growth for SAP Sales Cloud products.
The ideal candidate has experience positioning and marketing complex enterprise SaaS solutions, with CRM, CPQ, or other sales applications experience a big plus. As an experienced content creator, this Product Marketing Manager will work closely with sales, product management and marketing leadership to develop and support the GTM strategy, including creating differentiated messaging, value propositions as well as collateral targeted at sales leadership, sales operations, finance and IT decision makers.
Become the product expert; develop hands-on, in-depth knowledge of products
Perform thorough market research and competitive analysis to develop differentiated positioning and successfully convey customer and market needs
Collaborate with product management, sales, customer success, marketing, and executive stakeholders to lead the successful launch of new products and solutions
Develop and create compelling product collateral including white papers, blogs, presentations, solution brochures, data sheets, and website content.
Assess customer and prospect requirements and latent needs and translate into industry-specific solutions and persona-based use cases
Monitor and analyze market, competitors, and emerging technology trends to provide timely insights to product, sales, and marketing teams
Work with demand gen & event marketing to connect campaigns and events to product capabilities and differentiators
Build and deliver sales tools and training materials to accelerate sales and articulate market differentiators
Develop joint partner solution content and data sheets to demonstrate the joint solution with third party software solutions
Drive the engagement of key industry analysts, thought leaders, and market influencers to advance the product with their input and earn their endorsement
Bachelor's Degree in Marketing or related field is required
3+ years of related industry product marketing experience
Proven success and familiarity with marketing SaaS enterprise solutions.
Proven success with complex sales cycles and targeting multiple stakeholders with differentiated value propositions
Excellent writing and communications skills with the ability to create engaging content to be produced through various media channels
Excellent verbal communication skills with a strong ability to communicate story ideas at all levels across the organization
Strong ability to influence others and work collaboratively with other departments.
Strong project management skills
WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment apply now.
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland
Job Segment: Sales Management, Cloud, SAP, Sales, Technology, Marketing