SAP Campaign Associate Director - Americas

Ernst & Young LLP Phoenix , AZ 85002

Posted 4 weeks ago

Opening paragraph

EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 50 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change.

The opportunity

Alliances are a critical aspect of the go-to market strategy for the firm. To achieve our revenue targets, we have identified the priority go to market focus areas for each alliance. The priority areas are the most strategic programs for EY's top Alliances and are intended to drive revenue at scale. For SAP, we have defined and plan to execute 4 Global Campaigns in support of these priorities. These have been agreed to with SAP and are expected to generate a high-level of deal flow when executed well. However, to do this successfully, it takes a dedicated campaign director to drives sales motions globally. It is expected that the Campaign Director will define the sales collateral and other enablement materials, gaining alignment and buy-in from SAP, activate each region with education sessions, identify regional leads for both EY and SAP to own the sales motion and identify the initial target accounts, cadence regions, escalating issues as appropriate and prepare QBR materials and analytics/insights. The Americas SAP campaign director will own the stand-up of one of the campaigns, working with their campaign director counterparts to educate them to then drive that campaign into their Area. Once the campaigns are stood up, the Americas SAP campaign director will own the execution of all 4 priority campaigns within the Americas area.

Your key responsibilities

Your role will sit within the Alliance and Ecosystem Relationship team that provides alliance management oversight for the top EY alliances. Specifically, the SAP Campaign Director will work closely with EY's SAP leadership, counterparts within SAP and EY account and business development executives to coordinate and deliver upon of the objectives of the campaign.

Your primary responsibilities will include:

  • Design campaign go to market strategy and campaign program elements

  • Collaborate with Alliance team on alliance components of the campaign (relationship map, cadence, governance, contracts, resale, etc)

  • Identify target account strategy in conjunction with Global and Area Go To Market Leaders, Alliance Relationship Directors, Sector and Solution Leader(s)

  • Develop messaging and value proposition for campaign including securing alignment and buy-in from SAP

  • Work with Brand, Marketing and Communication to develop sales collateral, marketing strategy, and other enablement materials

  • Coordinate with Internal technology team, SAP Practice or Sector and/or SAP to track development of technical elements (demos and other tech assets)

  • Activate each region with internal and external awareness sessions

  • Engage with Area SAP Go to Market Leaders to secure region support and identify region leads from EY and SAP to own the sales motion and drive in-market sales efforts

  • Incubate target accounts and land sales motion with Alliance Client Executives to expand

  • Provide Campaign/ Sales motion expertise to accounts as requested

  • Align with Area practice leadership to secure campaign support and share campaign practice delivery needs

  • Cadence regions, escalating issues as appropriate

  • Oversee campaign governance and sales / pipeline discipline - stand-up of campaign through campaign execution (awareness, financial tracking, account cadence, relationship alignment)

This role will be based in Americas (US). You can anticipate a mix of virtual work along with regular coordination with other team members across Americas and Globally. The role will require some minimal travel.

Skills and attributes for success

To qualify for the role you must have:

  • Able to juggle many activities and provide enablement services in the areas of: marketing, contract management, financial management, content management, governance oversight, operational support, strong relationship building skills and is highly organized

  • Understanding of SAP technology and business benefits of SAP products and solutions

  • Experience in alliance management or business development for technology or professional services company

  • Experience and evidence of success in building and nurturing win-win alliance relationships

  • Strong networking and influence management skills resulting in driving actions to outcomes and delivering results actions across organizational boundaries

  • Highly credible communicator with excellent organization and project management skills and proven track record delivering alliance sales and revenues

Ideally, you'll also have

  • Experience in selling and positioning SAP within business-oriented solutions

  • Experience and evidence of success in building and nurturing win-win alliance relationships

What we look for:

  • We're looking for a seasoned go to market or alliance professional who can build strong relationships with internal and external stakeholders and bring creativity, and consistent quality to this critical part of the business for EY.

  • Comfortable working with others within EY with unique personalities, cultures and working styles and can adapt your approach to best interact

  • Comfortable escalating complex issues with recommendations to leadership

  • Strong organizational skills and ability to multi-task in support of multiple projects at a time

What working at EY offers

We offer a competitive total rewards package where you'll be recognized for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development.

The EY Alliance and Ecosystem Relationships is a growing team that is constantly evolving and developing new ideas and approaches for forming and managing Ecosystem Relationships. We strive for best in class service and are always looking to improve how we approach our Alliance Relationships.

About EY

As a global leader in assurance, tax, transaction and advisory services, we're using the finance products, expertise and systems we've developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world.

Apply now.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.

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SAP Campaign Associate Director - Americas

Ernst & Young LLP