Sandcastle - Marketing & Content Coordinator (Seasonal)

Parques Reunidos West Mifflin , PA 15123

Posted 2 months ago

Palace Entertainment is a leading leisure park operator in the United States and Australia overseeing more than 25 entertainment venues, hotels and educational venues across 11 different states.

Palace Entertainment owns and operates some of the country's largest and most prestigious venues including: National Historic Landmark, Kennywood Park, America's Oldest Amusement Park, Lake Compounce, the world's first ever Cartoon Network Hotel, Best Family Theme Park Dutch Wonderland and a variety of other family-friendly parks and campgrounds throughout the United States.

Palace Entertainment is a subsidiary of Parques Reunidos, one of the leading global operators, with more than 60 different assets (theme parks, zoos and marine parks, water parks and other attractions), spread out over various countries across Europe, North America, the Middle East and Australia.

The Marketing Coordinator will oversee all Marketing activities at Sandcastle, plus assist Kennywood. Success in this position will result in increased attendance and revenue on a yearly basis. The ideal candidate will have an in-depth understanding of new and existing Marketing tactics, demonstrate strong writing abilities and creative thinking, and exhibit a passion for guest service and entertainment. Working on numerous projects simultaneously, meeting deadlines, being a team player, and exhibiting a results-oriented mindset are critical to success.

We are currently looking for a:

Sandcastle - Marketing & Content Coordinator (Seasonal)

Roles & Responsibilities:

Roles & Responsibilities

  • Oversee and manage all aspects of Marketing for Sandcastle Water Park, including ticketing programs, promotional events, in-park events and season pass program, among other areas

  • Produce creative Marketing content and initiatives that help park achieve yearly goals

  • Manage the Sandcastle Water Park website and its content

  • Generate and distribute B2C email campaigns on a consistent basis

  • Work with revenue-generating departments to maximize potential for in-Park spending using social media, promotions, in-park signage and other media available to connect with guests

  • Partner with HUB Content Manager to produce content for all Social Media channels

  • Leverage social platforms to increase awareness and engage fans with the goal of translating interactions into sales and visits

  • Design creative, including in-park signage and website, email, social, and print assets

  • Collaborate with agencies to create branded collateral including, but not limited to, brochures, signs, and digital ads

  • Ensure park brand and voice consistency across all channels

  • Work with in-park entertainment management teams to promote and market events to drive park attendance

  • Other duties, as assigned

Qualifications:

  • Currently enrolled in or graduated from a public relations, journalism, marketing, communications, or a program of a related field is preferred

  • Flexible schedule - must be available to work weekends, evenings, and holidays during the operating season

  • Experience in the entertainment or amusement and attractions industry is a plus but not required

Team member benefits:

Do not miss the chance to spark your career now!


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Sandcastle - Marketing & Content Coordinator (Seasonal)

Parques Reunidos