Every day is an opportunity for our associates to deeply connect with people in a profound and personal way.
Assists the marketing department in meeting all budget and occupancy expectations. Works closely with the
Executive Director (ED) and Sales and Marketing staff in the development and execution of the marketing plans in the assigned community or region.
Conducts phone and direct sales calls in accordance with established Sales & Marketing goals, ensuring leasing expectations are met or exceeded. Manages all move-ins/outs to achieve maximum revenue performance for the community. Communicates incoming resident's special needs or requirements to the Director of Resident Services. Assists in maintaining an active, meaningful wait list. Assists in the development and implementation of marketing plans that will result in meeting and/or exceeding performance expectations. Assists in lead generating activities to ensure adequate leads are produced in order to meet performance expectations. Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems. Assists in the success of internal sales programs such as the resident/family referral and associate referral programs. Assists in managing the marketing department staff to ensure completion of reporting procedures and daily assignments. Assists in motivating and rewarding staff to meet or exceed performance expectations in consultation with the ED and Regional Sales and Marketing Management, assists in training departmental employees in accordance with company policies. Assists in the hiring, performance evaluation and discipline of all Sales & Marketing associates. Maintains an active, working knowledge of current competition and any new entrants. Assists in updating competitive information on a regular basis and communicates to staff. Maintains and communicates current product information to staff (pricing, program changes, policy changes and promotional programs), in the absence of a Director of Sales and Marketing. Creates and maintains a positive image of the community with residents, the community, and other staff associates. Maintains effective relationships with all residents and their families. Attends resident functions.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Education and ExperienceBachelor's Degree from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Certifications, Licenses, and Other Special RequirementsWorks on short-term assignments all across the country.
Management/Decision MakingApplies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.
Knowledge and SkillsPossesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Ability to maintain a positive and professional demeanor toward residents, visitors, families, and co-workers. Possesses an understanding of the aging process and needs of older adults.
Physical Demands and Working Conditions
Use hands and fingers to handle or feel
Reach with hands and arms
Stoop, kneel, crouch crawl
Talk or hear
Ability to lift: up to 25 pounds
Requires interaction with co-workers, residents or vendors
Occasional weekend, evening or night work if needed to ensure shift coverage
On-Call on an as needed basis
Requires Travel: Occasionally
Brookdale is an equal opportunity employer and a drug-free workplace.
Brookdale Senior Living