Sales Representative/Cold Channel Retail Specialist

National Beverage Orlando , FL 32801

Posted 1 week ago

Summary The Sales Representative/Cold Channel Retail Specialist is responsible to ensure the increase of sale volumes for Sundance/ National Beverage Products to the assigned territory. The Sales Representative/Cold Channel Retail Specialist will ensure total customer satisfaction by promoting top quality service to Sundance/ National Beverage customers.


  • Sales Liaison- Manager first point of contact relationships between Sundance and its distributor partners.

  • Travel- Manager travel calendar to complete regular distributor call rotations monthly.

  • Distributor Project Management- Oversee development and execution of distributor retail trade development projects intended to create new selling opportunities and enhance existing retail conditions in grocery, liquor, gas and c-store accounts.

  • Cold Channel Resets- Actively complete cooler resets in distributor territories to enhance distribution and product positioning of Sundance's brand mix.

  • Manage Distributor Brand Development Statistics- Maintain updated distribution, pricing and product placement information for all Sundance Brands sold in a distributor's retail account base.

  • Weekly Administrative Requirements- complete various administrative tasks including distributor trade program credits, weekly itineraries, distributor project recap, summaries, retailer brand presentations, etc.

  • Qualifications

  • Bachelor's Degree required in Business or related major

  • 3-5 years of prior related experience preferably in Food/ Beverage, DSD/ Retail, Sales, etc.

  • Valid Driver License with less than 5 points

  • Must have reliable transportation

  • Ability to lift up to 25 lbs.

  • Highly motivated, outgoing personality, strong work ethic, and a self-starter

  • Able to work a flexible schedule


  • Employees are required to use personal vehicle for this position and will be reimbursed

  • Personal vehicle must have licensing and registration as law requires, and remain in safe operating condition.

  • Must be able to provide declaration page from insurance policy to verify current coverage of liability and property damage at no less than $50,000 per person / $100,000 per occurrence / $50,000 property damage. Or, be able to obtain and show proof of additional coverage before employment begins.

  • These insurance minimums must be retained throughout course of employment.

Sundance Beverage Company provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans, or sexual orientation


Sundance Beverage Company's never-ending goal is to create functional and wholesome beverages . . . without ever sacrificing delicious flavor. Sundance refreshes consumers with such popular brands as Everfresh and Mr. Pure juices; Rip It energy fuel; LaCroix sparkling waters; MegaSport sports drinks; and Sundance Teas and Lemonades.

We are looking for individuals of great character to join our team. Please contact us if you are dedicated, reliable and want to be a part of a great American company.

Sundance Beverage Company is part of the National Beverage family of iconic brands.

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