Sales Planner, Linear Optimization

Disney New York , NY 10007

Posted 5 months ago

Job Description:

At Disney, we're storytellers, making the impossible, possible. We deliver unparalleled creative content to audiences around the world. We do this through cutting-edge technology and by pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks.

Disney Advertising Sales drives the advertising revenue across platforms for the entire media portfolio including ABC, ESPN, Disney Channels Worldwide, Freeform, and more.

The Ad Solutions team is responsible for managing, enabling and optimizing a market-leading portfolio of ad solutions for the Disney Advertising Sales team. We are a group of creative problem-solvers and collaborators, who aren't afraid of the unknown. We love to learn, and we ask smart questions in order to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.

Job Type

Full Time

Segment

Direct-to-Consumer and International

Category

Sales

Basic Qualifications

  • 2+ year prior agency, network, or media experience focusing on account management and/or client service within a Linear or Digital environment

  • Advanced skills with Microsoft Office, particularly Excel

  • Working knowledge of media math

  • Experience working on audience-targeted, data-driven sales

  • Excellent interpersonal and communication skills

  • An enthusiastic demeanor and eager-to-learn attitude

  • The ability to multi-task and thrive in a fast-paced, team-centric environment

  • The drive to take initiative and handle additional responsibilities.

Business

Direct-to-Consumer and International

Required Education

  • Bachelor's Degree or equivalent substitute

Postal Code
10023

Responsibilities

  • The Sales Planner, Advanced Advertising, will manage audience optimized linear TV sales and marketing campaigns from start to finish.

  • Create audience-optimized (data-driven) linear media proposals across the portfolio

  • Collaborate with counterparts in Revenue and Inventory Management, Data Science, Marketing and Sales to strategically price and mix inventory to maximize revenue;

  • Communicate with Account Executives and clients regarding proposal revisions, campaign optimization/stewardship, over/under delivery and reallocation

  • Develop innovative solutions so that we can book new deals as well as increase existing sales commitments

  • Utilize excellent communications skills to ensure first-class customer service

  • Accurately track, update and record sales package information

  • Coordinate with the Account Management team on campaign implementation

  • Provide marketplace intelligence by proactively reading the trades, building external and internal relationships

  • Exhibit professional excellence and approach work with passion and positivity

Job Description

At Disney, we're storytellers, making the impossible, possible. We deliver unparalleled creative content to audiences around the world. We do this through cutting-edge technology and by pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks.

Disney Advertising Sales drives the advertising revenue across platforms for the entire media portfolio including ABC, ESPN, Disney Channels Worldwide, Freeform, and more.

The Ad Solutions team is responsible for managing, enabling and optimizing a market-leading portfolio of ad solutions for the Disney Advertising Sales team. We are a group of creative problem-solvers and collaborators, who aren't afraid of the unknown. We love to learn, and we ask smart questions in order to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.

Basic Qualifications

  • 2+ year prior agency, network, or media experience focusing on account management and/or client service within a Linear or Digital environment

  • Advanced skills with Microsoft Office, particularly Excel

  • Working knowledge of media math

  • Experience working on audience-targeted, data-driven sales

  • Excellent interpersonal and communication skills

  • An enthusiastic demeanor and eager-to-learn attitude

  • The ability to multi-task and thrive in a fast-paced, team-centric environment

  • The drive to take initiative and handle additional responsibilities.

Required Education

  • Bachelor's Degree or equivalent substitute

Responsibilities

  • The Sales Planner, Advanced Advertising, will manage audience optimized linear TV sales and marketing campaigns from start to finish.

  • Create audience-optimized (data-driven) linear media proposals across the portfolio

  • Collaborate with counterparts in Revenue and Inventory Management, Data Science, Marketing and Sales to strategically price and mix inventory to maximize revenue;

  • Communicate with Account Executives and clients regarding proposal revisions, campaign optimization/stewardship, over/under delivery and reallocation

  • Develop innovative solutions so that we can book new deals as well as increase existing sales commitments

  • Utilize excellent communications skills to ensure first-class customer service

  • Accurately track, update and record sales package information

  • Coordinate with the Account Management team on campaign implementation

  • Provide marketplace intelligence by proactively reading the trades, building external and internal relationships

  • Exhibit professional excellence and approach work with passion and positivity

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Sales Planner, Linear Optimization

Disney