JOB DUTIES, MINIMUM QUALIFICATIONS (MONTH/YEAR EXPERIENCE, SKILLS SPEICAL LICENCE, ETC):
Responsible for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). Manages all areas of sales according to Brand standards to achieve a professional rapport within the local business community. The Sales Manager is a hands-on manager, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business. The Sales Managers central focus is on sales. The Sales Manager should not be required to assume operational responsibilities but should spend most of his/her times selling the product the hotel.
ESSENTIAL JOB FUNCTIONS:
Meets or exceeds budgeted REVPAR for the hotel.
Prepares a departmental budget that correctly reflects the hotels business plan.
Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
Knows the hotels demand segments, sources of business for each, and balances market segments according to supply and demand.
Knows the principal competition for each market segment and takes advantage of the hotels strengths against each competitor.
Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).
Supports guest service as the hotels driving philosophy.
Personally demonstrates a commitment to guest service by responding to guests needs.
Marketing and Sales Management
Develops/assists with the development of the hotels marketing and sales plan based on the hotels position and strengths within each market segment.
Implements the hotels marketing and sales plan.
Analyzes and understands the competitions strengths and weaknesses for each market segment and successfully directs marketing activities against each.
Identifies and maintains constant communications with the hotels key accounts.
Actively sells room nights through outside sales calls, telemarketing, tours, etc.
Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.).
Knows the competition well. In addition, is familiar with all business in the market, where that business stays and why.
Uses the resources available in the Brand manual to surface, call on, and track potential business.
Any other duties assigned by Supervisor
The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.