Sales Manager - Franchise

Job Requirements

The Sales Manager is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Sales Manager is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities:

• Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.

• Assesses & reacts to market trends, market share & the competitive hotel environment.

• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.

• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.

• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.

• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.

• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.

• Develop a strategic sales plan by segment to penetrate the primary market.

• Develop/implement key segment strategy & managing key accounts (both existing & target).

• Design effective sales deployment schemes & market assignments.

• Develop sales goals designed to achieve budget & market share targets.

• Manage group pace measurement and set sales production goals.

Work Experience

• Bachelor's degree preferred in Hotel Management or Marketing preferred

• At least 2 years' experience as a Sales Manager or Sales Leader

• Experience with IHG Hotels preferred.

• Experience dealing with/communicating with ownership groups and asset management.

• Proficient in managing/using sales automation & PMS systems.

• Experience working collaboratively with revenue management.

• Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.

• Excellent communication and presentation skills.

• Strong interpersonal skills and ability to work in a team environment.

• Lead by example with a cooperative & competitive team spirit & winning attitude.

• Must be proficient in MS Office including Word, Excel, and Power Point.

• Must be able to multitask and prioritize departmental functions to meet deadlines

Disclaimer

This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel's employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.