Sales Manager

Job Description:

• Contact meeting planners/decision makers by telephone, email, in person, customer office visits and site inspections.

• Maintain a comprehensive account management plan to include a list of target accounts and key accounts

• Develop sales action plans to achieve revenue goals

• Build positive and lasting client relationships

• Secure annual and multi-year contracts

• Secure new and repeat business

• Prepare and execute creative sales proposals and contracts that ensure financial success and profitability to the hotel while managing and minimizing risk to the hotel.

• Targets accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.

• Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.

• Closes the best opportunities based on market conditions and individual property needs.

• Handles complex business with significant revenue potential as well as significant customer expectations.

• Achieve monthly sales goals as outlined by Director of Sales.

• Must be willing to attend tradeshows and travel to various geographic areas, promoting the Colonial Williamsburg Hotels and CWF amenities. Must be willing to make

• Must be active and participate in monthly industry associations in assigned markets. Continue professional development through educational offerings made via industry trade groups (i.e.: VSAE, MPI, AENC…etc.) and in-house industry related educational training as assigned by Director of Sales.

• Knowledge of CWF mission and non-hotel offerings to guests.

Direction Received:

• Must be willing to work independently to solicit business in assigned areas.

• Ability to help the Director of Sales administer the specific objectives of the annual sales plan.

Supervision to be Exercised:

• Direct supervision of assigned sales coordinator.

QUALIFICATIONS:

Minimum:

• Excellent communication skills, ability to work independently without direct supervision, in-depth knowledge of conference sales skills and techniques.

• College Degree or 2-4 year's experience in hotel sales - preferred 2 years in hotel sales and the balance consisting of other hotel operations experience (ie: front desk, food and beverage, conference services, concierge, etc.) or a closely related field.

• Other directly related experience will be given consideration at the discretion of Director of Sales and VP of Sales.

• Must be willing to travel up to 30% of the time and work evenings and weekends as required.

Preferred:

• Prior conference sales experience at a four star or four diamond hotel/resort and in an assigned geographic location or vertical market a plus.