Sales Lead

Build-A-Bear Workshop Johnson City , TN 37601

Posted 2 months ago

The Sales Lead is a role model Bear Builder that has been given the additional responsibilities as a Leader on Duty on designated shifts. During those times Sales Leads will be in charge of the total operation of the store that includes but is not limited to leading a team of associates, modeling Experience First behaviors, and enhancing the Guest's experience while achieving the store sales goals. Their partnership with the management team will enable them to gain the additional knowledge and skills required for career advancement. When not designated as the Leader on Duty, Sales Leads will perform the role of a Bear Builder.

Responsibilities When Designated as the Leader on Duty:

  • Leads a team of associates to consistently model the Experience First standards and behaviors

  • Communicates clear expectations and holds the store team and self accountable for achieving all brand, performance and behavior standards

  • Energizes associates to ensure proper coverage, exceptional Guest service, completion of daily tasks and adherence to company standards

  • Delegates to associate team effectively

  • Maintains a positive and motivational style in all communication and actions to promote productivity and ownership

  • Drives associate engagement by recognizing and rewarding employees for outstanding performance

  • Builds a highly satisfied and loyal customer base through engagement, conversion and capturing Guest information for the loyalty program

  • Audits daily punches to ensure accuracy and compliance with BABW payroll and timekeeping policies and procedures

  • Adheres to and enforces all BABW store security and cash management policies and procedures

  • Ensures store is always Grand Opening ready by following opening and closing procedures

  • Operates and maintains all IT systems in accordance with policies and procedures

  • Uses good judgment and partners with his/her Chief Workshop Manager to make necessary decisions within the company's guidelines

  • Insures compliance with all company policies and procedures as well as federal, state, local and provincial laws.

  • Communicates any Guest service and/or and associate issues to the Chief Workshop Manager in a timely fashion and collaborates on resolution of all issues

Responsibilities as a Bear Builder:

  • Uses the Make Behaviors and Experience First station standards to provide a personalized, enjoyable and memorable experience for Guests of all ages

  • Invites potential Guests to come in and learn about our store

  • Promptly welcomes and greets all Guests with a smile

  • Engages Guests in conversation through open-ended questions and assesses reason for visit. Utilizes this information to help Guests find the perfect product and convert those "just looking" into a sale

  • Informs Guests of all current promotions and points out our newest product

  • Explains the Build-A-Bear Workshop process and assists Guests in choosing, stuffing, dressing, naming, and taking home (purchasing) a new furry friend

  • Contributes to total store results by recommending items to maximize sales and enhance the Guest's experience

  • Insures Guests are aware that we offer parties for all ages and all occasions

  • Supports our company party commitments by delivering a great party experience

  • Is aware of workshop sales goals, Guest satisfaction expectations, and promotional objectives

  • Maintains visual and housekeeping standards to create the brand experience unique to Build-A-Bear Workshop

  • Follows all company policies and procedures including but not limited to Cash Management, Attendance, and Store Security

  • All other tasks as may be assigned by store management


  • Ideal candidate is a BABW associate with a minimum of one + years of experience providing exceptional Guest service in the workshop

  • Available for a flexible schedule that meets the needs of the business

  • Minimum of high school diploma or GED equivalent. College degree a plus

  • Is ambitious and success oriented.

  • Outstanding leadership and selling skills

  • Models personal and professional integrity

  • Excellent interpersonal communications skills, including verbal and written communication

  • Organized and planful; pays attention to details

  • Is flexible and adaptable in a fast paced work environment

  • Fosters a high energy environment and demonstrates an appreciation for children of all ages

Job descriptions are used for informational purposes only, are not to be considered all inclusive of responsibilities within a position, and may change periodically with or without notice. In addition, we reserve the right to add, delete, change duties, formally or informally, verbally or in writing, at any time for any position. Job descriptions do not alter the at-will policy of the Company, meaning that the employee or employer can terminate employment at any time, for any reason, with or without cause.

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Sales Lead

Build-A-Bear Workshop