Sales Director


Harley-Davidson, Inc. Milwaukee , WI 53201

Posted Today

Auto req ID: 1483

Title: Sales Director

Job Function: Sales

Location: JUNEAU

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Shift: SHIFT1

We are paving more roads to Harley-Davidson by developing exhilarating new products, creating broader access to our iconic brand, and building a stronger dealer network. We can't do it without the best and brightest. Step one of this strategic acceleration is adding talent who can blow the doors wide open with innovation and creativity while staying true to the Harley-Davidson brand and legacy. We are focused on the next 115 years. Are you in?

The Harley-Davidson Motor Company Corporate Headquarters in Milwaukee, WI is the site where the first H-D factory - a wooden shed - was built in 1903 in the backyard of the William C. Davidson family home. Join our team as a Sales Director.

Job Summary

The Sales Director is a leadership role focused on providing guidance toward achievement of strategic goals and coaching on improving market, district and Dealer effectiveness with the goal of increasing profit and ridership for Harley-Davidson. This role will provide direction for our newly-formed Inside Sales team, supporting smaller Dealers, and Dealer Group Managers, supporting Dealers with five or more main locations. This leader will also operationalize and refine the strategy for our Sales Support team and Police/Fleet sales.

The Director is accountable for achieving corporate growth/sales targets, including market share, revenue and customer experience and is responsible for identifying key areas of improvement and support of the teams and ensuring that resources are made available to close performance gaps. This role will create an understanding of and clarify focus on the organization's vision and direction through regular sharing of and creating accountability for the business goals, targets, and updates.

Job Responsibilities

  • Develop strategic plans to address growth opportunities and deficiencies within defined set of Dealers

  • Translate Company strategies and priorities into clear action plans with measurable objectives and timeframes

  • Execute targeted plans and align the team to drive performance goals within defined set of Dealers

  • Engage with Field team to ensure optimal responsiveness from the Dealers

  • Oversee monthly/quarterly/yearly vehicle forecasting and market/district plan reviews

  • Review performance of Dealer portfolio including progress against targets (sales, market share, growth) and areas for improvement with the Field team

  • Partner with Dealer Development to support execution of performance improvement and buy/sell initiatives within defined market/region

  • Coordinate within US Sales leadership to ensure consistency and optimal collaboration among teams and functions in the Field

  • Coordinate with Juneau retail managers (motorcycle, P&A, GM) to manage product line performance

Education Requirements

  • Bachelor's Degree Required

Education Specifications

  • Master's Degree Preferred

Experience Requirements


  • Typically requires a minimum of 12 years related experience. Minimum of 5 years of management experience.

  • Must display exceptional leadership and professional management skills with proven ability to achieve superior results in a management role

  • Must have a leadership style that encourages collaboration, cooperation and teamwork with the ability to motivate others. Can foster team collaboration through clear objectives, processes, and measurements

  • Requires a thorough understanding of financial measures, forecasting and other analytical skills. Ability to demonstrate deep understanding of key financial drivers of Dealer's business, including what best in class numbers should look like

  • Demonstrate a record of designing sales strategies, managing a sales force and achieving plan results.


At Harley-Davidson it is not just about the degree you have or what you know. You must also exhibit and demonstrate our valued behaviors in everything you do:

  • Be accountable

  • Model Integrity

  • Value Individuality and Diversity

  • Inspire Teamwork

  • Encourage Creativity

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.

Applicants must be currently authorized to work in the United States.

Direct Reports: Yes

Travel Required: 25 - 50%

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is eligible for domestic relocation assistance (within posted country)

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Sales Director

Harley-Davidson, Inc.