Nestle International New York , NY 10007
Posted 5 days ago
At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line
Lead the B2C Acquisition strategy for Nespresso USA, through cross functional collaboration, leveraging all our insights, channels and touchpoints to drive quality acquiisition lifetime value of our customers. Lead the Trade team to achieve brand awareness and business results through optimized distribution (In store, e-retail and Marketplaces), creating memorable omni brand experiences and building & leveraging partner relationships.
This role will be hybrid in our New York City HQ. Candidate will need to relocate to or reside in the New York City area.
Job Responsibilities:
Lead a direct team of 5, indirect team of 30 to create, optimize and implement our Acquisition plan
Lead collaboration via the Acquisition Hub to optimize:
Promotional plan to enable sell out goals across direct and indirect channels.
Promotional mechanics that win share and create life time value
Conversation rate to DTC to create new member
Collaborate across our channels (B2C and B2B) to optimize sell out
Ensure optimized journeys and content online and offline
Distribution network optimization
Develop and manage (directly and indirectly) retail distribution (on & offline) in line with market targets and defined distribution strategy
Use insights and trends to assess optimal distribution approach to target audiences.
Ensure achievement of agreed sales targets/KPIs
Select partners and close deals with on-& offline (trade and machine) partners
Contribute to and ensure the execution of the commercial partnership strategy (in line with strategic priorities)
Assess commercial and brand suitability of prospect partners
Manage and develop partnership proposals
Lead negotiations of partnership arrangements
Close deals with partners (current and new, on-and offline, trade and machine)
Build and manage relationships
Ensure premium positioning of Nespresso's brand, promotion and commercial development at strategic partners
Build and maintain relationships with all partners (current and new, on-and offline, trade and machine)
Evaluate partnership effectiveness regularly.
Ensure that commercial partnerships remain aligned with global strategic priorities
Drive strong collaboration and results with Nestle Coffee Partners to optimize Starbucks machine incrementality plan
Distribution network activity to elevate the Nespresso experience and awareness
Develop, coordinate and implement together with Marketing, e-Commerce and B2C Business operation all retail sales activities which include: POSM, demo programs, cooperative advertising, sales incentives, end-consumer promotions, trade training and all the trade projects.
Ensure e-retail is a reference enabling optimized customer journeys and gain share and conversion back to Nespresso.com
Propose and implement key account commercial cooperation agreements as per international commercial guidelines (if applicable)
Planning and Budgeting
Lead the current year machine sell out & New member plan within the Monthly Business Planning Cycle
Optimise investment (OPEX/CAPEX) to enable our short and long term acquisition goals
Requirements & Education:
Bachelors Degree Required
10-15+ years experience in Commercial Partnership Management
Experience in on-and offline (external) retail management
Experience in selling value propositions (premium/luxury goods)
Experience in leading and managing (key) account managers/field staff
People management experience required
Proven Strategic & Organizational Leadership
Has successfully delivered on KPIs, especially top and bottom line business results
Proven negotiation skills
Job Req ID: 288105
The approximate pay range for this position is $190,000 to $220,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)
Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-800-321-6467.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line
Lead the B2C Acquisition strategy for Nespresso USA, through cross functional collaboration, leveraging all our insights, channels and touchpoints to drive quality acquiisition lifetime value of our customers. Lead the Trade team to achieve brand awareness and business results through optimized distribution (In store, e-retail and Marketplaces), creating memorable omni brand experiences and building & leveraging partner relationships.
This role will be hybrid in our New York City HQ. Candidate will need to relocate to or reside in the New York City area.
Job Responsibilities:
Lead a direct team of 5, indirect team of 30 to create, optimize and implement our Acquisition plan
Lead collaboration via the Acquisition Hub to optimize:
Promotional plan to enable sell out goals across direct and indirect channels.
Promotional mechanics that win share and create life time value
Conversation rate to DTC to create new member
Collaborate across our channels (B2C and B2B) to optimize sell out
Ensure optimized journeys and content online and offline
Distribution network optimization
Develop and manage (directly and indirectly) retail distribution (on & offline) in line with market targets and defined distribution strategy
Use insights and trends to assess optimal distribution approach to target audiences.
Ensure achievement of agreed sales targets/KPIs
Select partners and close deals with on-& offline (trade and machine) partners
Contribute to and ensure the execution of the commercial partnership strategy (in line with strategic priorities)
Assess commercial and brand suitability of prospect partners
Manage and develop partnership proposals
Lead negotiations of partnership arrangements
Close deals with partners (current and new, on-and offline, trade and machine)
Build and manage relationships
Ensure premium positioning of Nespresso's brand, promotion and commercial development at strategic partners
Build and maintain relationships with all partners (current and new, on-and offline, trade and machine)
Evaluate partnership effectiveness regularly.
Ensure that commercial partnerships remain aligned with global strategic priorities
Drive strong collaboration and results with Nestle Coffee Partners to optimize Starbucks machine incrementality plan
Distribution network activity to elevate the Nespresso experience and awareness
Develop, coordinate and implement together with Marketing, e-Commerce and B2C Business operation all retail sales activities which include: POSM, demo programs, cooperative advertising, sales incentives, end-consumer promotions, trade training and all the trade projects.
Ensure e-retail is a reference enabling optimized customer journeys and gain share and conversion back to Nespresso.com
Propose and implement key account commercial cooperation agreements as per international commercial guidelines (if applicable)
Planning and Budgeting
Lead the current year machine sell out & New member plan within the Monthly Business Planning Cycle
Optimise investment (OPEX/CAPEX) to enable our short and long term acquisition goals
Requirements & Education:
Bachelors Degree Required
10-15+ years experience in Commercial Partnership Management
Experience in on-and offline (external) retail management
Experience in selling value propositions (premium/luxury goods)
Experience in leading and managing (key) account managers/field staff
People management experience required
Proven Strategic & Organizational Leadership
Has successfully delivered on KPIs, especially top and bottom line business results
Proven negotiation skills
Job Req ID: 288105
The approximate pay range for this position is $190,000 to $220,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)
Nestlé Nespresso USA is an equal opportunity employer and is looking for diversity in qualified candidates for employment. If you require an accommodation in order to view or apply to open position, please dial 711 and provide this number to the operator: 1-800-321-6467.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
New York, NY, US, 10001
New York, NY, US, 10001
Nestle International