Mission: Drive business performance by providing key leadership and strategy to
develop and grow MGA Entertainment's manufactured product sales. The
Director, Asia Sales is also responsible for developing and implementing
Key Account, distributor and non-traditional channel sales development
strategies (including e-commerce) that support the attainment of MGA's
international retail sales objectives and franchise priorities. This leader will
also deliver best in class retail solutions for MGA brand throughout Asia,
and will partner with Licensing to achieve critical mass at a local level, for
the benefit of MGA bands
MGA Entertainment, a consumer entertainment Products Company headquartered in Van Nuys,
California, manufactures innovative lines of proprietary products for the toy and consumer
electronics market. The company also licenses its IP in such areas as home dcor, stationery,
softlines and sporting goods. The MGA family includes award-winning brands such as Little
Tikes, LOL Surprise!, Rainbow High, NaNaNa, and Zapf Creation. For more information
please visit www.mgae.com.
Key Result Areas Time Utilization
1.Lead all Sales and Marketing Strategies for Asia 65%
2.Drive Account Management and Execution 20%
Manage and Lead Team 15%
TOTAL TIME UTILIZATION 100%
Continued, Page 2
Director, Asia Sales
Demonstrated strategic thinking with an entrepreneurial spirit.
Proven ability to influence cross-functional teams
Strong planning, forecasting and analysis skills to perform quantitative data analysis.
A change agent with highly evolved influencing skills and constant initiative
Positive attitude, strong work ethic, and passion for managing projects to conclusion on
Self starter with pro-active mindset
Knowledge of kids, toys and entertainment industry.
Must have good understanding of marketing, brand management, including digital
business development team in the Asia Pacific Region.
Knowledge and experience working with multiple channels and accounts.
Experience dealing with retailers, distributors and licensee at a senior level in multiple
regions around the world including: Asia.
Ability drive marketing to achieve sales targets
Strong quantitative skill set.
Strong computer based skill set across multiple platforms.
Strong verbal and written communication skills.
Strong networking capabilities (Relationship building).
Ability to stay focused in a fast paced, ever-changing work environment.
Key Result Areas and Activities:
1.Lead all Asia Pacific Sales and Marketing Strategies
o Develop and monitor long-range strategic marketing plan and sales plan in drive
organizational strategy and objectives.
o While assessing sell through and inventory levels, lead all sales and marketing
strategy development and implementation in the region, and deliver assigned
sales and margin goals.
Continued, Page 3
Director, Asia Sales
o Conduct presentations and product reviews, to distributors and retailers alike, to
achieve ultimate placement of MGA product range, across the region.
o Lead in preparation of overall business strategy, develop, challenge and maintain
key customer relationships/alliances, diversify portfolio and channels (ecommerce!),
obtain target market shares for each market segment, profitably
grow the core business volume through appropriate sales strategies.
2.Drive Account Management and Execution
o Work closely with Licensing, Supply, Sales Admin, Demand Planner, Marketing,
and Finance, to regularly review and improve regional account performance,
focusing on execution, to increase MGA brand presence and relevance to end
customer, while delivering growth.
o Make and influence critical decisions at the local and regional level to grow MGA
market share and voice, in collaboration with Licensing, and with Marketing
support always in mind.
o Establish and maintain relationships with distributors and retailers through formal
and informal interactions, analyzing and challenging their performance. Diversify
partner base as needed, to achieve growth
o Identify new or additional business stream, in particular with e-commerce
3.Manage and Lead a Team of 3 individuals
o One Marketing Manager, one Sales Admin and one Demand Planner report into
o Motivate the team to deliver initiatives and results.
o Encourage collaboration and communication across departments
o Monitor and evaluate performance of team and individuals, encouraging
transparency in the communication.
o Provide strategic brand and operational leadership, and integrate marketing in
every sales driven initiatives
o Develop a meaningful collaboration with Licensing Team to join forces on a local
level and maximize business opportunities, brand positioning and overall sales