Auto req ID: 208307BR
PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, to LIFEWTR, to Lay's, we make hundreds of enjoyable foods and beverages that are loved throughout the world.
Innovation is a critical way we impact the market, as well as communities around the globe. We believe there is value in products, people, and the planet. And we strive to make a difference by creating solutions that leave a lasting positive footprint.
Our culture is inspired by our employees. No two days are the same; we're dynamic and full of passionate teams adopting new ideas through our collaborative spirit. At PepsiCo, What Makes You Unique, Makes Us Better!
The Demand Xcelerator (DX) team represents a transformation of Shopper Insights, Shopper Marketing, Category Leadership and Space resources supporting Sales and Marketing plans across the PepsiCo portfolio. This approach allows us to build best-in-class capabilities, develop deep functional expertise, and offer focused programs to drive growth with our customers.
As a Category Manager, you will deliver strategic insight in support of the PepsiCo, FLNA and QFNA Teams while partnering with an enterprise customer. Specifically, this role will work to identify market trends, competitive threats, brand strategies and customer strategies in order to increase sales and market share.
Primary responsibility is to lead, enhance, and grow the PepsiCo relationship with the Category Buyer by being a thought leader and "go-to" resource for all category, shopper and consumer trends, and merchandising solutions. Use shopper specific granular analytics from multiple data sources across markets, shoppers, and consumers to make business-building recommendations for category growth.
Secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior and interactions across products, geographies, cohorts, and occasions. This analysis will be used to drive the customer's learning agenda.
As a Category Manager within the DX, you have an opportunity to make an immediate impact in a changing foods category landscape. You will drive the discovery and use of consumer, customer and market insights in Customer Team strategies, category strategies and planning, customer communication, and initiatives that enhance brand and category performance. This work includes new product introductions, pricing analyses, seasonal reviews and programs, promotional planning and evaluation, consumer usage analyses, understanding the impact of assortment changes on category and brand growth. You will also be required to:
Lead category management and insights' initiatives for the Frito Lay and Quaker portfolios at Costco
Conduct detailed category decompositions and reporting leveraging appropriate information resources including IRI POS, IRI Panel, and Custom Shopper Research to drive Insights to action
Provide insights on the emerging shopper and market trends through reporting and ad hoc analysis
Use objective, detailed analysis and insights development to build and maintain long-term relationships with both the Costco and BJ's buying teams and the PepsiCo sales teams
Strengthen relationships with internal business unit teams to ensure sales and the retailer has the best brand and category insights available
Communicate insights and best in class results to divisional/corporate personnel, as well as, other category management team members
Strong leadership skills - ability to influence activities of individual team members towards goals
Strong analytical skills - ability to link strategies and objectives to develop a plan and drive action
Excellent communication skills - ability to send and receive information clearly and concisely
Strong teamwork skills - possess exceptional group facilitation skills
Strong planning/organizing skills - capable of managing major projects simultaneously
Able to establish and attain high standards for self and team; able to make decisions and solve problems
Must be able to travel 10-15% of the time
This position is limited to persons with indefinite right to work in the United States
preferred candidate has been identified.
Relocation Eligible: Not Applicable
Job Type: Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
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