Sales Associate

Wasserman Boston , MA 02108

Posted 2 weeks ago

Riddle & Bloom, A Wasserman Company, is an Ideas and Access agency specializing in helping brands including Microsoft and Amazon connect with the Next Generation of consumers. Our integrated approach allows our clients to understand and engage with high schoolers, college students, and young professional through behavioral insights, experiential marketing, digital strategy, physical activations, e-commerce solutions, and exclusive partnerships.

The Role:

We are looking for an aspiring sales professional to join our growing team of Millennial and Gen Z marketing enthusiasts. As a New Business Associate, you will support the R&B sales organization, as well as develop new skills and experience with the goal of becoming an R&B sales team member with your own book of business in 18-24 months.

Key Responsibilities:

  • Generate leads

o Develop and maintain active prospect lists for priority industry verticals and brands

o Research prospect brands and contacts to tailor R&B value story and solutions to specific needs

o Leverage R&B and external research to personalize prospect outreach, generating qualitative and quantitative data-driven insights relevant to prospects business needs and questions

o Prospect via phone, email, social media, video message, etc. among marketing executives and budget owners at brands interested in Next Gen consumers

o Attend and prospect via in-person and virtual conferences for national industry groups, local organizations, and trade associations as required

  • Help secure new business

o Arrange and attend R&B capabilities presentations and prospect discovery sessions as required

o Manage proposal development and delivery process

Solicit guidance from sales leadership on proposal content and narrative

Work with R&B colleagues to craft solutions to prospects needs, leveraging R&B consumer access points, partnerships, and capabilities

Make, maintain, and communicate project management schedules and responsibilities

Work cross-functionally with Client Services, Research, University Relations, Design, and other teams to integrate relevant input and content for each proposal

Build and proof client-ready proposals from approved templated materials and develop new materials as required

o Assist in delivery of proposals and pitches as required

  • Support new business operations

o Maintain sales CRM with outreach records, prospecting notes, and opportunity tracking

o Participate in regular individual and team sales check-ins

  • Collaborate effectively with colleagues

o Share front-line consumer and market insights with R&B colleagues

o Work with R&B Client Services, Marketing, Research, Product, Design, and University Relations teams to deliver integrated solutions that position clients and R&B for success

o Follow prescribed internal processes for consumer and channel information requests, consumer data gathering, proposal development, and more

  • Cultivate knowledge in key areas over time

o Customer: Industries and brands interested in Next Gen consumers

o Buyer: B2C executives focused on one or more marketing areas: Acquisition, Branding, Channel, Digital, Ecommerce, Experiential, Influencer, Innovation, Media, Product, Public Relations, Research, Retention, Social, Sponsorship, and more

o Discipline: Marketing and consumer engagement best practices

o Consumer: Millennial, Gen Z, and Gen Alpha habits, behaviors, and preferences

o Channel: High school, college, alumni, and young professional community norms and trends

o Differentiation: R&B value story, access, partnerships, capabilities, and case studies

o Product: R&B client solutions

  • Represent R&B effectively

o Maintain friendly and professional correspondence with prospects, clients, and partners

o Ensure all communications and work product meet R&B brand standards

  • Contribute culturally to R&B

o Approach opportunities and challenges with enthusiasm, good faith, and transparency

o Let your passions, quirks, and sense of humor shine through with colleagues and clients


  • Bachelors degree or applicable sales and / or marketing experience
  • Entrepreneurial spirit with the ability to self-start and thrive in a fast-paced setting
  • Strong discipline, with an ability to manage time and responsibilities independently
  • Ability to prioritize and address core business needs for clients and R&B
  • Mature relationship-management instincts and people-centric approach to doing business
  • Superior interpersonal, written, and oral communication skills
  • Meticulous attention to detail
  • Proficiency in Microsoft Outlook, Excel, Word, and PowerPoint

Why Riddle & Bloom:

We are constantly striving to create a culture at Riddle & Bloom that fosters creativity, collaboration, and accountability. We are committed to investing in our team members, their personal and professional well-being, and celebrating the successes we know will come from our combined efforts. Our employee benefits include:

  • Gracious holiday schedule and paid-time-off package
  • Competitive benefits including medical, dental, and vision packages with company contribution
  • Short and long-term disability and life insurance policies
  • 401(k) plan with annual company contribution


Send your resume and a brief cover letter telling us why youre the person for the job!

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Sales Associate