Sales And Marketing - Director Of Marketing Branded Properties

Director of Marketing Branded Properties
Company Description:Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long-term holds that enable us to grow our business and our team members. Our vision is to enrich people's lives by offering memorable experiences, giving back to our communities and honoring God in all that we do. We are focused on long-term value creation and sustainable growth.
Our Guiding Principles:Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, & Fulfillment
Job Description
WHAT YOU WILL ACCOMPLISHYou will drive both transient and group revenue for PHG's branded portfolio. This role will have leadership over all revenue driving initiatives, utilizing a robust variety of Hilton, Marriott, Hyatt, third party and local marketing platforms, including but not limited to, offers and promotions, paid media, website CMS and email marketing. In addition, the role will assist with agency-managed social media strategy, photoshoot coordination and on-property support as necessary.•Advocate for brand values and initiatives while collaborating closely with property teams on promotions and offers.•Stay knowledgeable about brand positioning, SEO activities, and corporate initiatives.•Evaluate competitive offerings and actions to develop strategic plans.•Work with Revenue Management to tailor strategies for each property.•Lead the development of hotel marketing campaign calendars, including programming, digital ads, and CRM initiatives.•Manage CRM campaigns, seasonal audits, social media content, and creative requests.•Provide guidance to field sales teams on upcoming marketing initiatives and oversee program implementations.•Cross-Functional Collaboration:-Collaborate with agency partners to optimize marketing efforts and support cross-functional portfolio marketing activities.-Coordinate multiple marketing channels and troubleshoot campaigns as needed.•Strategic Alignment and Execution:-Develop marketing strategies aligned with regional sales objectives and organize corporate events for brand promotion.-Work with data and insights to support company initiatives and identify gaps in property sales departments for resolution.
WHAT YOU WILL BRING•10-12 years hospitality marketing experience•Demonstrated ability to understand the voice of the customer and deliver results•Strong influencer, sales minded with an understanding of marketing•Strong oral, written, and verbal communication skills•Demonstrated track record in field and promotional marketing•Exceptional leadership and management skills•Strong organizational skills with emphasis on time management•Strong interpersonal skills and negotiation skills•Ability to work independently or in groups•Self-motivated with demonstrated flexibility and adaptability in various tasking situation•Strong analytical skills with focus towards details.•Ability to handle pressure and work in a constantly changing environment.•Motivated self-starter with optimistic outlook•Proficiency in Microsoft Office Tools and Adobe Creative Suites•Hospitality industry knowledge a strong plus
GREAT IF YOU HAVE•Brand experience•Working knowledge of expedia travel ads, Kodi and Meta.•Ability to work with sales and revenue management.•Agency management skills, specifically PR and Social•Bachelor's Degree or equivalent work experience in Marketing, Business Administration, or a related field.•Willingness to travel, approx. 20-30%
We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.