Sales And Marketing Director

Castle Senior Living Milwaukee , WI 53201

Posted 2 months ago

Castle is looking for an experienced professional Sales and Marketing Director for our 10 CBRF locations! If you like the idea of working with an exceptional leadership and care team, this positions would be ideal for you. Our facilities are perfect for someone looking to promote the high quality that Castle provides and create meaningful relationships with the residents, families and co-workers. Castle strives to create the most satisfying living experience for the residents we serve and to be the most respected senior living company to work for by going above and beyond in any way possible.

Job Duties for this position would include:

  • Marketing all properties and services to potential residents or companies who provide potential residents or resident services

  • Give tours to prospective residents when applicable.

  • Monitor CSL lead bank activity and delegate follow-up activity to appropriate positions at each location.

  • Assist community leadership with the setup and arrangement of model rooms as needed.

  • Perform evaluation of potential residents to help determine appropriate placement prior to admission.

  • Complete pre-admission and admission paperwork prior to admitting a new resident. Including receiving all documentation needed to decide with Administration team for admission/placement.

  • Ensure room is set up to successfully meet the resident's needs during admission.

  • Assist in enrolling residents into physician or beautician services when requested.

  • Immediately follow up on resident inquires. Maintain a waiting list for prospective residents.

  • Immediately respond to any resident or family concerns and/or questions with assistance from Administration team.

  • Assist families in providing them with county financial assistance information (Family Care, Veteran's Benefits, or other applicable funding sources).

  • Communicate with facility team about new resident needs upon move in.

  • Make a two-week follow-up phone call to a new resident's POA.

  • Establish and maintain a contact list database of community contacts.

  • Market and promote CSL Hospice Services as needed.

  • Create and adhere to an annual marketing plan with approval from DOO and Administration team.

  • Review and assist with updating/creating marketing material with approval from DOO.

  • Attend at least 1 event in the community per month as a means to market our facilities and services.

  • Create and implement a luncheon presentations, open houses, and community events that can be presented to prospective residents, healthcare professionals, and other referral sources.

We are an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, creed, religion, national origin, sex, pregnancy, marital status, status with regard to public assistance, disability, sexual orientation, age, arrest or conviction record or handicap, genetic or military status.We are committed to promoting a workplace of diversity and inclusion.

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margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">Bachelor’s degree in Communications, Marketing, or related degree; MBA preferred </b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">Strong sense of urgency, we’re a growing company</b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">4+ years of strategic marketing experience; experience in hospitality and/or short-term rental industry preferred </b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">3+ years of leadership experience required </b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">Experience managing a team </b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">Advertising and market research experience a plus </b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">Experience controlling and coordinating concurrent projects, competing priorities and critical deadlines </b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">Experience presenting to senior management or C-suite with the purpose of influencing company or client decisions </b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">Experience presenting to sales with the purpose of exciting and motivating action </b></div> </li> <li dir="ltr" style="padding: 0; margin: 0;"> <div dir="ltr" role="presentation"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">Experience designing, creating and leading integrated marketing campaigns </b></div> </li> <li dir="ltr" style="padding: 0; 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Every position in the company has very high career growth potential, and the expectation is for everyone to grow in their own career along with the company at an unprecedented rate.</b></div>   <div dir="ltr"><b id="docs-internal-guid-33c09609-7fff-2d41-15aa-625eed6facba">We are an Equal Opportunity Employer.</b></div> </div> Frontdesk Milwaukee WI

Sales And Marketing Director

Castle Senior Living