Revenue Marketing Data & Analytics Leader
Posted 9/6/2018 4:58:39 PM
Job Function: Marketing
Business Segment: Healthcare USA & Canada
Location(s): United States; Wisconsin; Wauwatosa
GE Healthcare is looking for a highly motivated and detail-oriented individual to join our Revenue Marketing COE as a Data & Analytics Leader. Our ideal candidate will manage the integration and operationalization of core data sources for commercial use across US & Canada including Installed Based and Contact Management. This role will interface with Marketing, Sales, Commercial Operations and IT and requires an understanding of marketing strategy and data analytics.
Aggregate, analyze and report IB from multiple core data sources (i.e. Siebel, Salesforce, IMV, etc.) for integration into sales and marketing planning
Work with product & regional Marketing to understand their needs & goals and supply sales teams with IB data and analytics required for execution of growth objectives
Lead efforts with the modalities and Commercial Operations team to integrate installed base data into Salesforce and administer the IB data governance strategy
Drive/facilitate data governance strategy for contact management within Salesforce
Contribute to business case for new processes and technology enhancements for improved access and adoption of Salesforce
Develop metrics, generate reports and dashboards, and communicate actionable insights that will inform and influence commercial and product strategies, approach, and timelines for marketing managers
Must be able to articulate results of analysis to marketing and sales leaders and leverage best practices across the US and Canada.
Contribute to the U.S. & Canada region growth strategy and ensure alignment with technology platforms (e.g. Salesforce)
1.Bachelor's Degree in Marketing or Business Administration or related field
2.3+ years' experience in Microsoft Excel & Access with skills in data compilation and aggregation (e.g. pivot tables, VLookup, etc)
3.Prior experience and knowledge working in Salesforce/CRM
4.Excellent oral and written communications skills
5.Strong analytical and process skills
6.Demonstrated ability to work effectively with Marketing and/or sales teams
7.Self-starter who takes initiative to achieve goals
1.MBA or Master's degree in Marketing, Business Administration or related field
2.8+ years' experience in marketing, product marketing or related field
3.Marketing experience in market & customer insights, product commercialization or commercial operations
4.Healthcare product/industry acumen
5.Experience in setting project plans, prioritizing and working effectively towards key milestones
6.Successful experience working in team environment
7.Exceptional drive, creativity and able to balance multiple projects
8.High energy, works proactively and demonstrates flexibility in approach to changing work priorities
9.Successful experience working in team environment ability work well with diverse, cross-functional teams
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Locations: United States; Wisconsin; Wauwatosa
GE will only employ those who are legally authorized to work in the United States for this opening.