Retention Marketing Specialist

Global Healing Center Houston , TX 77001

Posted 1 week ago

Who We Are:

Global Healing Center is a leading manufacturer, distributor, and retailer of healthy living products, specializing in cleansing and detoxification. Our mission: create and market the best products possible, help as many people as we can through education, and provide customers with solutions to live a healthy lifestyle. Check us out at if you are truly interested in working with us.

Heres the Job:

The role of this position will be within the marketing department to manage our customer retention efforts. The Retention Marketing Specialist will be responsible for the creation, implementation, and management of customer engagement, loyalty, and retention strategies that play a critical role in the growth of Global Healing Center. This specialist will need to understand each step of the customer journey and design touchpoint strategies dedicated to retention across multiple channels, through both digital and our delivery experience. It is their goal to provide value by improving the user experience for repeat customers to increase retention rate, customer lifetime value (LTV), and website revenue.


  • Develop, Establish, Optimize, and Maintain Global Healing Center Loyalty program

Responsibilities Include:

  • Develop strategies, priorities, and cross-team processes with other Marketing Managers
  • Optimize funnel through various retention strategies such as email signups, CTAs, etc.
  • Map customer journey to maximize retention efforts by analyzing drop-offs
  • Identify baseline customer segments and map customer journey touchpoints
  • Deploy scalable A/B testing to extract maximum ROI from retention marketing
  • Develop, Establish, Optimize, and Maintain Global Healing Center Loyalty program
      • Research loyalty programs to find a best fit with our current ecommerce setup, email service provider, and reviews system
      • Develop an incentive system to achieve customer engagement through things like social media, reviews, repurchasing, trying new products, and subscribing to our marketing emails.
      • Track, analyze and monitor over time the engagement of customers with our brand.
      • Work with the marketing to develop an incentive for current customers to refer new customers
  • Continue to enhance and develop autoship program by adding more functionality and grow through targeted advertising on the website and emails
  • Maintain and optimize post-purchase experiences such as product tracking
  • Work with teams to launch an automated returns process
  • Understand and develop strategies to reduce customer dissatisfaction
  • Analyze customer survey responses to develop retention marketing tactics
  • Develop strategies to enhance the customer experience of our deliveries


  • 3+ years of experience in retail marketing focusing on retention efforts and lifecycle conversion
  • Bachelors Degree
  • Passion for developing innovative and engaging marketing programs or promotions
  • Proven record of building and executing marketing loyalty programs
  • Customer journey, product marketing and/or analytics experience preferred
  • Understanding of marketing automation and customer segmentation
  • Proven ability to develop concrete, actionable plans based on consumer research and analysis
  • Strong understanding of digital and mobile marketing
  • Track record of successfully meeting and exceeding performance goals
  • Advanced knowledge of Google analytics
  • Excellent verbal and written communication skills
  • Must be self-motivated and proactive
  • Ability to work with various departments to resolve issues
  • Strong analytical skills
  • Excellent organizational and time-management skills


  • Knowledge of natural health industry
  • Actively embraces healthy living


  • Paid Time Off (PTO);
  • Company covered health, dental, vision, and life insurance;
  • 5% 401(k) match plus an additional 4%;
  • Allowances for gym, continuing education, preventative care and other reimbursements;
  • Employee store credit;
  • Company sponsored events;
  • Fun team-building activities.
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