Retail Media Operations Manager III

Responsibilities

H-E-B is one of the largest, independently owned food retailers in the nation operating 420+ Stores throughout Texas and Mexico, with annual sales generating over $34.3 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service, and a commitment to diversity in our workforce, workplace, and marketplace.

As a Retail Media Ops Mgr III, you'll oversee management of cross-platform campaigns for some of our more complex suppliers and agencies, ensuring compliance, seamless execution, and optimization toward goals and objectives. You'll play an essential role in campaign management and support of account relationships. You will also oversee a group of buyers activating campaigns similar to those in your purview.

Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. "Partner-owned" means our most important resource--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.

This role will sit in the H-E-B Retail Media organization. This group is fast-growing and looking for strong talent to join the team. You can read more about H-E-B Retail Media here.

Do you have a: HEART FOR PEOPLE.... ability to nurture collaborative relationship?HEAD FOR BUSINESS... analytical skills to interpret data that informs strategy?PASSION FOR RESULTS... drive to deliver exceptional campaign performance and service?

We are looking for:- experience in ad operations, ad trading, ad technology, campaign management, or media planning; experience in ad serving platforms; people management, training or mentorship experience a plus

What is the work?Management / Administration:- Execution and management of cross-platform media campaigns for more complex accounts; leverages various systems and platforms- Compiles and implements tags to capture media metrics (first- / third-party)- Assists in development and activation of audience segments for targeting- Conducts comprehensive QA to ensure compliance vs. internal and external guidelines (e.g., brand safety, viewability, etc.)- Monitors delivery and performance closely throughout duration of campaigns- Develops / implements comprehensive optimization strategies focused on internal and external campaign goals and objectives

• Captures screenshots of live media and compiles for supplier facing proof of performance- Stays current on ad buying and retail media trends and competition; helps develop competitive analysis as needed- Leads select strategic projects; assists with GTM rollouts and new ad product testing in partnership with leadership team

• Works closely with crew counterparts across Sales, Account Management, and Media Planning to support campaign goals and provide exceptional service- Leads cross-functional practice area expertise as well as process guidelines and documentation for group- Solves problems and addresses concerns of practice area, while escalating broader issues to leader

What is your background?- A related degree or comparable formal training, certification, or work experience- 7+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning- Experience in ad serving platforms (e.g., Google Ad Manager, CitrusAd, PromoteIQ, Criteo)- Experience working in demand-side platforms (e.g., DV360, The Trade Desk, MediaMath, Amazon DSP) (preferred) and/or social platforms (Meta, Pinterest, TikTok, etc.)

Do you have what it takes to be a fit as an H-E-B Retail Media Ops Manager III?- Advanced knowledge of legal agreements, ad-related terminology across all media, and eComm- / digital marketing-related concepts / systems- Advanced analytical skills- Advanced project management skills- Advanced verbal / written communication and presentation skills- Strong interpersonal skills- Ability to interpret data to guide on strategies- Ability to nurture collaborative relationships- Ability to work / resolve issues cross-functionally- Ability to manage multiple priorities and concurrent deadlines; attention to detail

Can you...- Function in a fast-paced, retail, office environment- Travel by car or plane with overnight stays- Work extended hours; sit for extended periods

MKTNG323201-2023

Responsibilities H-E-B is one of the largest, independently owned food retailers in the nation operating 420+ Stores throughout Texas and Mexico, with annual sales generating over $34.3 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service, and a commitment to diversity in our workforce, workplace, and marketplace. As a Retail Media Ops Mgr III, you'll oversee management of cross-platform campaigns for some of our more complex suppliers and agencies, ensuring compliance, seamless execution, and optimization toward goals and objectives. You'll play an essential role in campaign management and support of account relationships. You will also oversee a group of buyers activating campaigns similar to those in your purview. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. "Partner-owned" means our most important resource--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company. This role will sit in the H-E-B Retail Media organization. This group is fast-growing and looking for strong talent to join the team. You can read more about H-E-B Retail Media here. Do you have a: HEART FOR PEOPLE.... ability to nurture collaborative relationship? HEAD FOR BUSINESS... analytical skills to interpret data that informs strategy? PASSION FOR RESULTS... drive to deliver exceptional campaign performance and service? We are looking for: - experience in ad operations, ad trading, ad technology, campaign management, or media planning; experience in ad serving platforms; people management, training or mentorship experience a plus What is the work? Management / Administration:

• Execution and management of cross-platform media campaigns for more complex accounts; leverages various systems and platforms

• Compiles and implements tags to capture media metrics (first- / third-party)

• Assists in development and activation of audience segments for targeting

• Conducts comprehensive QA to ensure compliance vs. internal and external guidelines (e.g., brand safety, viewability, etc.) - Monitors delivery and performance closely throughout duration of campaigns

• Develops / implements comprehensive optimization strategies focused on internal and external campaign goals and objectives

• Captures screenshots of live media and compiles for supplier facing proof of performance

• Stays current on ad buying and retail media trends and competition; helps develop competitive analysis as needed

• Leads select strategic projects; assists with GTM rollouts and new ad product testing in partnership with leadership team

• Works closely with crew counterparts across Sales, Account Management, and Media Planning to support campaign goals and provide exceptional service

• Leads cross-functional practice area expertise as well as process guidelines and documentation for group

• Solves problems and addresses concerns of practice area, while escalating broader issues to leader What is your background?

• A related degree or comparable formal training, certification, or work experience

• 7+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning

• Experience in ad serving platforms (e.g., Google Ad Manager, CitrusAd, PromoteIQ, Criteo)

• Experience working in demand-side platforms (e.g., DV360, The Trade Desk, MediaMath, Amazon DSP) (preferred) and/or social platforms (Meta, Pinterest, TikTok, etc.) Do you have what it takes to be a fit as an H-E-B Retail Media Ops Manager III?

• Advanced knowledge of legal agreements, ad-related terminology across all media, and eComm- / digital marketing-related concepts / systems

• Advanced analytical skills

• Advanced project management skills

• Advanced verbal / written communication and presentation skills

• Strong interpersonal skills

• Ability to interpret data to guide on strategies

• Ability to nurture collaborative relationships

• Ability to work / resolve issues cross-functionally

• Ability to manage multiple priorities and concurrent deadlines; attention to detail Can you...

• Function in a fast-paced, retail, office environment

• Travel by car or plane with overnight stays

• Work extended hours; sit for extended periods MKTNG3232 01-2023