Resource Business Development Liaison

Description

Job Summary:

Business Development position responsible for serving as a Director of Business Development or

Clinical Liaison in markets with vacancies. This is a 100% travel position.

When serving as a Director of Business Development, responsible for implementation support,

analysis, execution and training of the hospital's sales and marketing initiatives. The Director of

Business Development will implement core standardized marketing and training practices and

procedures to achieve the hospital's vision, mission and goals. The RBDL will provide support to

enable the hospital to meet admissions and census goals, provide marketing leadership and support

to their assigned facility to meet business objectives.

When serving as a Clinical Liaison, responsible for completing patient assessments to identify

appropriate patients for potential admission into Scion facilities. Responsible for managing the

referrals and admissions that are generated through their assigned hospitals and territories. Designs

and manages the marketing strategies for their assigned accounts. Identifies and contacts new and

potential referral sources to grow their respective territory. Conducts in-person educational meetings

and conversations with referral sources, utilizing educational materials to present our specialty

hospitals to referral sources. Acts as liaison by coordinating transmission of clinical and benefit

information between patients, decision-makers, referral sources and the ScionHealth Specialty

Hospitals they serve. Performs 80% or more of work outside the home, with expectation of being

onsite at their respective accounts daily.

Essential Functions

DBD Assignment

Provides training expertise and functions as a resource to hospitals in developing marketing

Trains Clinical Liaison and other marketing professionals for effective referral development.

Assesses performance of Clinical Liaisons and other marketing positions in implementing

marketing plans and takes or recommends corrective actions, as necessary.

Assures hospital has processes in place as required by the corporate compliance agreement.

Completes special project requests as directed by the Senior Vice President, Regional and

Divisional Marketing Directors and CEOs within their hospitals.

Performs marketplace and hospital assessments to identify potential opportunities and clear

understanding of branding equity.

Measures effectiveness of marketing and sales activities, including financial viability of

contracts and goal projections.

Manages the sales and marketing efforts in hospital.

Leads the implementation of sales training and tracking.

Clinical Liaison Assignment

Uses prospecting methods to generate leads including initiating personal/business contacts,

sourcing expansion opportunities through existing and new accounts and educational

presentations.

Meets the monthly goals for their assigned hospitals

Expands the number of referral sources in their assigned territories.

Maintains current referral sources through relationship development.

Manages the admissions process as an ambassador for patients who meet the criteria

eligibility.

Conduct assessments in accordance with company standards.

Work closely with patients and their family members to educate them on the benefits of

ScionHealth Hospitals.

Knowledge/Skills/Abilities/Expectations:

Approximate percent of time required to travel:

Must read, write and speak fluent English.

Must have good and regular attendance.

Performs other related duties as assigned.

Qualifications

Qualifications:

Education:

Associates degree in related field, bachelor's degree preferred.

Licenses/Certification:

Valid driver's license is required.

Clinical licensure (RN, LPN/LVN, RT) preferred.

Experience:

Minimum of 2 years' experience in healthcare/post-acute marketing and sales.

Management experience over a sales team preferred.

Demonstrated understanding of Medicare, Medicaid, and other payers as related to

LTACH Benefits.

Demonstrated competence in strategic business planning and design of marketing

initiatives