KMSB FOX 11, a TEGNA Media company, is seeking a Research Manager responsible for analyzing and coordinating audience data for KMSB's television and digital media. The ideal candidate will have a thorough understanding of analytics for media (i.e., ratings and audience data per Nielsen & com
Score), qualitative research, and other research tools including but not limited to Media Monitor and Scarborough research. The individual must be well-organized, analytical, and command a high-level proficiency with Powerpoint and Excel. This person should be able analyze data gathered from a variety of sources and provide insights helpful to sellers.
Responsibilities include (but are not limited to):
Corporate reporting, project managing special projects as requested by the Station Manager, Local Sales Management as well as the News and Creative Services departments, local management of research systems including Wide Orbit Media Sales (including data entry). This position also is a big contributor to KMSB's Sales Intranet Site. Other duties as assigned.
Requirements & Qualifications:
TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.
As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide.
Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers. TEGNA produces trusted, impactful and innovative content across platforms.
We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. For more information, visit www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.