WMOR (Tampa, Florida) and WMTW/WPXT (Portland-Auburn, ME) have an opening for an experienced Regional Research Director that will analyze and interpret ratings and research to design compelling stories for our sellers and outside promotion. This is a great opportunity to join one of the broadcast industry's most respected companies, Hearst Television. The ideal candidate will be proficient in Nielsen software, Marshall Marketing, Kantar and Wide Orbit Media Sales. The ability to translate digital research into meaningful stories to support cross platform sales projects is also key. This position is also actively engaged in providing relevant research and strategic guidance to the stations' news, programming and creative services departments. The ideal candidate will be analytical, creative and proactive and able to handle multiple projects. This position will be located in Tampa, but will require some travel to WMTW/WPXT in Portland, Maine as well.
The ability to create compelling stories that reinforce the marketing power of all the stations' media platforms including digital.
The Research Director plays an integral role in the advertising sales department and works closely with station management on projects and marketing initiatives
The candidate will be an active participant in sales, promotional and news activities, including but not limited to presentations to clients, station management, and at full station staff meetings.
This position requires the command of various software applications utilizing Nielsen research and other quantitative and qualitative data.
The Research Director is the stations' conduit for strategic information on the station's sales, news, web/mobile/digital platforms and programming performance.
Prior advertising, marketing and/or broadcast experience preferred.
A background in consumer and/or media research.
Proficiency in Nielsen software (NLTV), Wide Orbit Media Sales, Marshall Marketing, Kantar, Microsoft Excel and PowerPoint.
Must possess analytical skills and creativity to effectively convey findings and publish results.
Must have command of related software applications
Able to present effectually to clients, station staff and others as deemed necessary.
A college degree combined with advertising, marketing or broadcast experience is preferred
Military training and experience will be considered