Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Research Analyst - Media

Expired Job

Spectrum Syracuse , NY 13201

Posted 3 months ago

Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach's consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.


  • The Research Analyst is a thought partner with the local and national sales teams in developing and executing integrated, client-focused marketing and advertising solutions. The Research Analyst ensures business needs and client objectives are being addressed both for designated teams as well as Regional and Division initiatives, as needed.

  • The Research Analyst must be committed to staying ahead of advertising trends, including digital advertising, as well as other emerging technologies within the increasingly competitive and fragmented media landscape.

  • He/She must be adept at working within a fast-paced environment. This person also must be able to communicate clearly to Account Executives as well as other cross-functional team members. The Research Analyst reports into the Field Research Manager.


Customized Client Strategies and Solutions

  • Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities.

  • Localize marketing materials with market-specific research information and insights.

  • Develop customized insights for all Key and Target accounts in partnership with the Sales organization.

  • Provide localized materials using quantitative and qualitative resources.

  • Participate/facilitate cross-functional brainstorm sessions.

Local Market Level Research

  • Aggregation of syndicated research data to support individual client needs.

  • Arm sales with ratings analysis to drive rates and inform sales of opportunities including use of Nielsen data and proprietary Set Top Box data.

  • Proactively track programming to identify opportunities, congratulate and entice clients, and maximize revenues.

  • Provide rating estimates and collaborate with Pricing & Planning and Sales Management for high profile programming to support competitive pricing.

  • Provide one-sheets highlighting success of Cable networks and programming including Spectrum News and Sports.

  • Provide competitive media spend information via Kantar, Media Monitors, etc.

  • Assist in the development of market share and spending analysis.

  • Develop proficiency in using set-top box data to help inform Client schedule recommendations.

  • Effectively use Polk data to provide Clients with additional market intelligence.

  • Ensure accuracy of market coverage maps and Universe Estimates (UEs).

Digital Sales Support & Product Activation

  • Develop and foster relationships within Digital Sales to advance Digital growth.

  • Assist in development of best digital strategies and multi-platform client solutions, in collaboration with Digital Sales.

  • Provide ongoing field perspective and feedback to Digital Sales to support execution of all digital products


Expert Excel skills: Visual Basic & Advanced formulas.

Strong presentation skills

Advanced data analysis & reporting skills.

Ability to streamline processes by leveraging technical skills to automate or semi-automate.

Comfortable being highly visible, a leader, & THE expert for research in the market(s).

Comfortable setting & managing expectations of demanding & high-energy type A personalities.


BA Degree or equivalent work experience

Related Work Experience
3-5 years marketing, research experience.


Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.

Charter Communications will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws, including local ordinances.

FCC Unit: 13525 Business Unit: Spectrum Reach

See if you are a match!

See how well your resume matches up to this job - upload your resume now.… Change Resume
Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Curator Of Recorded Sound A...

Syracuse University

Posted Yesterday

VIEW JOBS 8/13/2018 12:00:00 AM 2018-11-11T00:00 The Syracuse University Libraries' Special Collections Research Center (SCRC) seeks applications for a unique and exciting position as Curator of Recorded Sound and Media. The successful candidate will combine a passion for time-based media in all formats and genres with excellence in outreach and teaching with primary sources. Reporting to the Chief Curator of the SCRC, the Curator of Recorded Sound and Media will provide curatorial guidance for the audio, film, video, and born-digital collections across the SCRC including the Belfer Audio Archive and University Archives. The Diane Arthur Belfer Audio Laboratory and Archive was founded in 1963 with a collection of 150,000 recordings. Today the Belfer maintains equipment capable of playing back historical audio and media formats, preserves this media through systematic digitization, and provides students with access to these historical materials through its state-of-the-art classroom. The original Belfer collection is now managed by the SCRC alongside the University's other rare and unique recorded sound and media holdings which now total over 300,000 items including formats from the earliest experimental recordings on tinfoil to modern digital media. As these media are increasingly utilized in instruction and research at Syracuse University, this position will support student, faculty, and scholarly engagement with the collections through hands-on instructional sessions, social media, and online platforms. The incumbent will actively contribute to the SCRC's annual program of collection-based exhibitions and events, which include listening parties, public lectures, performances, and workshops. Syracuse University Syracuse NY

Research Analyst - Media

Expired Job