Research Analyst

Insight Strategy Group New York , NY 10007

Posted 2 weeks ago


Are you curious about the truth behind why people behave the way that they do?

Does wondering about the cultural impact of trends (like reality TV or the local food movement) keep you up at night?

Or, do you ever wish you could poll your peers to see if your opinion is mutually shared?

If so, Insight Strategy Group might be the right place for you.


Established in 1999, Insight Strategy Group LLC (ISG) ( is a leading consumer research and strategy agency that combines social science expertise with deep demographic and cultural understanding to decode consumer behavior, fuel brand growth, and innovate products, services, and content. ISG partners with clients on consumer deep dives, segmentations, brand positioning and tracking, customer experience, concept development and testing, and related needs across the product and content development and marketing lifecycle. ISG serves a broad array of lifestyle industries, including media and entertainment, food and beverage, retail, style, health and wellness, travel and leisure, and consumer technology.


ISG seeks individuals who demonstrate the potential to become highly skilled researchers and strategists, with particular propensity for decoding people's underlying psychological and social motives in arriving at the truth. The responsibilities of the Analyst are to:

  • Be an idea contributor and an active voice in team brainstorming

  • Help translate brand, marketing, and business objectives into qualitative and quantitative research plans

  • Develop research instruments and thoughtful, clever approaches to data analysis Conduct qualitative and quantitative research; experience in quantitative research (e.g., survey design and analysis) highly preferred

  • Gain a robust, textured understanding of who consumers are and how they connect to our clients' businesses through a variety of research methods

  • Analyze and synthesize research findings into key insights and implications for client's business

  • Be a nimble thinker who can balance both big picture and tactical ideas

  • Write reports that communicate key insights and strategic recommendations in a clear, creative, and compelling manner


The ideal candidate should:

  • Have a graduate degree in the social sciences (e.g., psychology, anthropology) Have 0-3 years of experience in market research, or in a brand/marketing consulting role that involves hands-on primary research; experience in quantitative research (e.g., survey design and analysis) highly preferred

  • Have experience in one or more of the following industries: retail, consumer goods, food and beverage, travel and hospitality

  • Be curious about people, what drives them, and why they do what they do

  • Be a creative thinker and a proactive problem solver

  • Have strong written and oral communication skills

  • Have the desire and willingness to work as part of a team

  • Be adept at working in a fast-paced environment and managing multiple priorities

  • Be enthusiastic and high energy


  • Compensation commensurate with experience

  • Comprehensive benefits package including healthcare and 401k

  • Opportunity to work on a diverse range of complex and exciting projects

  • Smart colleagues with unique and interesting backgrounds

  • A performance-based culture that also recognizes and supports your individual career goals

  • A fun workplace with weekly socials, and annual events like Insight Karaoke and summer concerts!

  • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Note to applicants: Please upload a cover letter with your resume to let us know why you would be a great fit for this role. Resumes without cover letters will not be considered for this role.

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Research Analyst

Insight Strategy Group